Brand identity and strategy
Creates unified visual systems and positioning that scale across products and channels, as demonstrated in Reddit and Mastercard identity projects.
Ask about this →P
Pentagram
Global multi-disciplinary design studio creating brand identity, packaging, digital and environmental experiences for organisations.
Creates cohesive brand, product and environmental systems; the Dr. Jart+ packaging look will be rolled out across nine other product lines.
- Engagement models
- Project
- Team size
- 21 to 50
- Founded
- 1972
- Languages
- English
- Works in
- Global, North America, Europe, United Kingdom, United States, Germany, Austria and Switzerland
- Ideal client stage
- Any stage
- Ideal client size
- Any company size
Services
What you can hire Pentagram for
Packaging and product design
Designs unified containers and product identity systems to create cohesive shelf and brand experiences, as implemented for Dr. Jart+.
Ask about this →Digital experiences and websites
Builds story-first websites and digital-first identities to present brand and data clearly online, demonstrated by MethaneSAT and Mastercard work.
Ask about this →Exhibitions, signage and environmental graphics
Develops identities, motion and environmental graphics to reposition institutions and improve visitor experience, as with the Natural History Museum.
Ask about this →Typefaces and verbal identity
Crafts cohesive type systems and verbal frameworks that reflect brand purpose, exemplified by work for Sustainability Solutions Group.
Ask about this →Naming and verbal strategy
Aligns naming and verbal frameworks with strategic brand shifts to ensure consistent messaging across touchpoints.
Ask about this →Data-driven experiences and information design
Turns complex datasets into clear visual stories and interactive visuals, as demonstrated by MethaneSAT's data visualisations.
Ask about this →Industrial and product engineering collaboration
Works with engineering to translate identity into manufacturable products and packaging, shown in container design for Dr. Jart+.
Ask about this →Fit
Is Pentagram right for you?
A good fit if you are
- A company at any stage, of any size
- In arts and culture, public sector, sustainability, consumer brands, education, entertainment, fashion or finance
- Based anywhere: they work globally
How they engage
- Project
- A defined scope with one outcome.
Proof points
Dr. Jart+
Packaging and product design
The new look will be extended through the nine other product lines.
Case study on pentagram.com ↗Yoto Player 3rd Generation
Industrial design
The 3rd generation player has triple the battery life of the previous player.
Case study on pentagram.com ↗Loka Chai Maker
Industrial design
The design brews 550ml of chai from a single fill.
Case study on pentagram.com ↗Shakespeare in the Park 2018
Campaign
This campaign was Pentagram's 24th since 1994.
Case study on pentagram.com ↗Peter F. Collier Award for Ethics in Journalism
Award object
A total of three awards were presented at the 2025 inaugural ceremony.
Case study on pentagram.com ↗About Pentagram
firm structure
The studio is led by 23 partners.
Case study on pentagram.com ↗About Pentagram
Known for large-scale brand identity transformations that establish unified visual systems across products and channels. The studio applies cross-disciplinary design and story-first information work to make complex organisations legible and consistent. Buyers hire it to refresh identities, clarify digital presence, or visualise data, a capability demonstrated by its Reddit identity project that created a unified visual system.
Industries served
All sources checked 15 Oct 2026.
Questions and answers
How do I contact Pentagram?
Use Contact Pentagram on this page and describe what you need. Haycion passes your request to Pentagram, and they reply to the email you give.
Have a project for Pentagram?
Send them a request. They reply by email.
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