
Guides
How Haycion does each job.
One guide per capability: how your practice gets found and finds clients, then what each client receives, how the workspace shows its work, and what a result looks like. Each guide is also available as Markdown at the same URL plus .md.
1 · Get found
Your profile in the Advisor Network, read by buyers and by AI
- How companies hire advisors now
Companies choose consultancies, agencies and fractional executives in two ways now: by researching the field, and by asking an AI assistant. What both read, and how to be the firm they choose.
- What AI says about your practice
How to find out whether Claude, ChatGPT and other AI assistants name your practice when your buyers ask who to hire, who they name instead, and what to change so they do.
2 · Find the client
Prospecting for advisors in the Advisor Network
- Prospecting for advisors
How advisors in the Haycion Advisor Network find prospective clients: companies in their industries with a reason to reach out now, reserved for them and researched before the first call.
- How consultants find new clients
Where new clients come from for consultancies, agencies and fractional executives now: referrals, being found by buyers and AI assistants, reaching out with a reason, and showing up prepared.
3 · Build the picture
Company baseline and gap analysis
- Company baseline and gap analysis
How a workspace builds a 360° baseline of a client from a URL or a brief, names the capability gaps, and tells you what changed when you rebuild it.
- What feeds a workspace
The data sources and integrations behind a client workspace: URL crawl, written brief, document uploads, live web and news search, a read-only profile API and an MCP server.
- How to research a client before the first meeting
What a consultant should know about a client or prospect before the first meeting, where to find it in public sources, and how to get from a URL to a briefing in about an hour.
4 · Map the field
Competitive benchmarking on a weighted strength matrix
- Competitive benchmarking on the Strength Matrix
How a workspace finds competitors, scores each one against the client on a weighted strength matrix with written justifications, and writes battlecards per competitor and persona.
- How to run a competitive analysis for a client
A competitive analysis a client can defend: how to choose the competitors, pick and weight the criteria, score with written reasons, and turn the result into positioning and battlecards.
5 · Find the opportunity
Ranked plays: where the client can win, and what to buy
- Market opportunity sizing and prioritisation
How a workspace sizes market segments with a method and cited sources, shows the buyer questions and competitors in each, and turns the openings into ranked plays.
- From analysis to playbook
How a workspace turns its analysis into ranked plays, where to sell against each rival and what to buy to close a gap, each with its evidence and one next step.
7 · Keep the client
Client-ready reports, exports and a shared workspace
- Client-ready reports and deliverables
What a consultant can hand a client from a workspace: a report builder with 18 section types, draft and publish, PDF and Word export, the daily brief, the AI visibility report and the fix bundle.
- Keeping client data separate
How a consultant runs many clients in one account without mixing them: one isolated workspace per client, data segregation, role-based access with a dedicated Client role, and Client View.
8 · Grow the client
Generative engine optimization, measured
- Why AI visibility matters
Why being visible to Claude, ChatGPT and other AI assistants now decides who makes a buyer's shortlist, and the five things a consultant can do about it.
- How AI visibility is measured
The measurement behind a client's AI agent: a 17-signal discoverability audit, AI citation checks in ChatGPT, Claude and Google AI Overviews, and a competitor comparison.
- How to check whether ChatGPT and Claude recommend your client
A step-by-step method for checking whether AI assistants recommend a client: which questions to ask, how to ask them, what to record, and what the results mean.
- How agencies and consultants deliver generative engine optimization
Generative engine optimization as a client service: the engagement in five steps, what to report, how to price the work around outcomes, and the tools an agency or consultant needs.

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