Brand Strategy
Client briefs business objectives and market context; the firm maps positioning, value propositions and a brand roadmap aligned to commercial goals.
Ask about this →I
Interbrand
Global brand consultancy helping established and enterprise organisations grow brand value through strategy, creativity and brand economics.
Designs and embeds new brand identities to influence market perception and value; Juventus’s 2017 repositioning won two D&AD awards.
- Engagement models
- Project, Retainer, Workshop or training
- Team size
- More than 200
- Founded
- 1974
- Works in
- Global, North America, United States, Europe, Asia Pacific, Latin America
- Ideal client stage
- Established business, Enterprise
- Ideal client size
- 201 to 1,000 people, More than 1,000 people
Services
What you can hire Interbrand for
Brand Valuation & Business Impact Modelling
Client supplies financials and KPIs; the firm models brand value and projects business impact to inform investment decisions.
Ask about this →Brand Architecture & Portfolio
Client shares product and market structures; the firm designs brand architecture and naming hierarchies to support growth and clarity.
Ask about this →Naming & Verbal Identity
Client provides brief and usage requirements; the firm develops names, tone of voice and verbal guidelines for rollout.
Ask about this →Identity & Experience Design
Client gives brand assets and experience goals; the firm creates visual identities and customer experiences for launch and touchpoints.
Ask about this →Customer Insights & Market Research
Client grants access to customers and data; the firm conducts research to surface strategic insights.
Ask about this →Brand Activation & Implementation
Client commits to budgets and channels; the firm plans and activates launches, retail rollouts and integrated campaigns.
Ask about this →AI Brand Strategy
Client outlines AI ambitions and data access; the firm integrates AI use cases into brand strategy and operations.
Ask about this →Fit
Is Interbrand right for you?
A good fit if you are
- An established business or an enterprise with 201 to 1,000 people or More than 1,000 people
- In financial services, banking, insurance, consumer goods, retail, luxury, entertainment or media
- Based anywhere: they work globally
How they engage
- Project
- A defined scope with one outcome.
- Retainer
- Ongoing work on a recurring basis.
- Workshop or training
- Sessions that teach your team a method or a skill.
Proof points
Matsumoto Kiyoshi (Matsukiyo) flagship store concept
The concept delivered 5,500+ visitors in the first three days of opening.
Case study on interbrand.com ↗Juventus brand repositioning
Launched in 2017, the new Juventus identity was awarded two D&AD awards.
Case study on interbrand.com ↗BUGATTI brand identity refresh
The project received the German Design Award 2023.
Case study on interbrand.com ↗LEGO brand identity system
They assessed 23 guidelines and over 110 separate principles.
Case study on interbrand.com ↗Ford Racing (Ford Performance) identity
The refreshed brand officially launched at the season launch, January 27, 2026.
Case study on interbrand.com ↗Boehringer Ingelheim activation
The brand was activated across 52,000+ employees.
Case study on interbrand.com ↗About Interbrand
Orchestrating high-profile brand launches and repositionings, Interbrand combines strategic rigor with creative execution to turn brand choices into measurable audience and market outcomes. Clients hire them to relaunch identities, reposition luxury and lifestyle brands, and create flagship experiences that drive visibility and footfall. This approach is proven by the Ford Racing refreshed brand launch on Jan 27, 2026 when "Millions tuned in".
All sources checked 2 Oct 2026.
Questions and answers
How do I contact Interbrand?
Use Contact Interbrand on this page and describe what you need. Haycion passes your request to Interbrand, and they reply to the email you give.
Have a project for Interbrand?
Send them a request. They reply by email.
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