# Interbrand: Helps ambitious organizations grow brand value through strategy, creativity and brand economics.

> Global brand consultancy helping leading brands grow value through strategy, creativity, and brand economics.

- Firm type: Consultancy
- Website: https://www.interbrand.com
- Listing: unclaimed
- Based in: New York, New York, United States
- Team size: More than 200

## Specialisms

- Brand and positioning
- Marketing strategy
- Market research
- Technology and data
- Digital transformation

## Engagement models

- Retainer
- Project
- Workshop or training
- Agency of record
- Advisory board

## Industries served

- Financial Services
- Banking
- insurance
- Consumer Goods
- Retail
- Luxury
- Entertainment
- Media

## Geographies served

- Global
- North America
- Europe
- Latin America
- Asia Pacific
- Middle East

## Ideal client

- Stage: Established business
- Stage: Enterprise
- Size: 51 to 200 people
- Size: 201 to 1,000 people
- Size: More than 1,000 people

## Services

- Brand strategy: Develops long-term brand strategies that define positioning, purpose, and pathways to commercial growth.
- Brand valuation & brand economics: Measures and articulates brand value using rigorous analytics to connect brand activity to business results.
- Naming: Creates strategic naming solutions that align architecture, IP considerations and market appeal.
- Brand architecture: Designs clear brand architectures to organize portfolios, clarify relationships and enable growth.
- Identity & experience design: Builds visual identities and experience systems that deliver cohesive, human-centered interactions across touchpoints.
- Customer & market insight: Combines research and data to inform positioning, segmentation and brand-led growth opportunities.
- Brand governance & activation: Establishes governance, guidelines and frameworks to ensure consistent brand execution and long-term value creation.
- Digital brand transformation: Integrates brand, design and digital capabilities to transform customer experience and drive measurable outcomes.

## Notable clients

- SE Saudi Energy
- Bugatti
- LEGO
- ViX
- Juventus
- Matsukiyo
- Banamex

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Canonical: https://haycion.com/advisors/interbrand-com
Source: Haycion Advisor Network, https://haycion.com/advisors
Listing extracted: 2026-09-19