Digital brand identity and campaigns
Develops brand identities and launches campaigns demonstrated by the award-winning Skittles POP’D Launch (Bronze, May 2026).
Ask about this →CM
Critical Mass
Global digital experience agency helping brands create connected digital ecosystems with design, data and technology.
Designs connected digital experiences that reduce channel friction and scale culturally relevant campaigns; recent work includes the GOArmy.com rebuild and the Skittles POP'D Launch.
- Languages
- English
- Works in
- Global, North America, United States, Canada, Europe, United Kingdom, Latin America, Asia Pacific
- Ideal client stage
- Established business, Enterprise
- Ideal client size
- More than 1,000 people, 201 to 1,000 people
Services
What you can hire Critical Mass for
Experience design (UX/UI and content)
Designs UX, UI and content to create cohesive, content-led digital experiences showcased in client work on the homepage.
Ask about this →E‑commerce and MarTech/AdTech implementation
Implements e-commerce platforms and MarTech/AdTech stacks to enable connected commerce and marketing operations.
Ask about this →Data, analytics and AI solutions
Builds data, analytics foundations and AI adoption roadmaps to inform personalization and product decisions.
Ask about this →Content production and immersive content
Produces content and immersive assets for campaigns and experiences, with work featured in recent award wins.
Ask about this →Performance marketing and media
Manages performance media to drive measurable outcomes across campaigns for global brands.
Ask about this →Search and discoverability innovation
Improves site and platform search and discovery to enhance findability within connected digital ecosystems.
Ask about this →Innovation and prototyping for new platforms
Prototypes and pilots concepts for new platforms to test ideas and accelerate digital transformation.
Ask about this →Fit
Is Critical Mass right for you?
A good fit if you are
- An established business or an enterprise with More than 1,000 people or 201 to 1,000 people
- In consumer goods, retail, automotive, telecommunications, food & beverage, entertainment or B2B
- Based anywhere: they work globally
Proof points
Skittles POP’D Launch
Skittles POP’D Launch: Finding Crunch Acceptance
Launched the Skittles POP'D campaign titled Finding Crunch Acceptance.
Case study on criticalmass.com ↗GOArmy.com
GOArmy.com: Building a Better Army
Built a better GOArmy.com.
Case study on criticalmass.com ↗AT&T Business' Sleep with Rain
Delivered the AT&T Business 'Sleep with Rain' project.
Case study on criticalmass.com ↗Starburst's Different Every Time
Created Starburst's 'Different Every Time' project.
Case study on criticalmass.com ↗B2B with a Human Heart: How Digital Experiences Can Show Buyers You Understand Them
Explains how digital experiences can show buyers you understand them in B2B.
Case study on criticalmass.com ↗About Critical Mass
Integrating design, data and technology to build connected digital ecosystems, Critical Mass applies data-driven creativity to solve fragmented customer experiences and launch culturally relevant campaigns. Buyers hire them to unite product, marketing and commerce across channels, a practice validated by recent award recognition such as Diageo’s The Bar, listed as a Winner (May 2026) on the firm's homepage.
All sources checked 15 Oct 2026.
Questions and answers
How do I contact Critical Mass?
Use Contact Critical Mass on this page and describe what you need. Haycion passes your request to Critical Mass, and they reply to the email you give.
Have a project for Critical Mass?
Send them a request. They reply by email.
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