# Critical Mass

Global digital experience agency helping brands create connected digital ecosystems with design, data and technology.

Designs connected digital experiences that reduce channel friction and scale culturally relevant campaigns; recent work includes the GOArmy.com rebuild and the Skittles POP'D Launch.

> Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm

Updated 2026-10-15

Integrating design, data and technology to build connected digital ecosystems, Critical Mass applies data-driven creativity to solve fragmented customer experiences and launch culturally relevant campaigns. Buyers hire them to unite product, marketing and commerce across channels, a practice validated by recent award recognition such as Diageo’s The Bar, listed as a Winner (May 2026) on the firm's homepage.

All sources checked 15 Oct 2026.

- Firm type: Agency
- Website: https://www.criticalmass.com
- Contact: https://haycion.com/advisors/criticalmass-com/contact (send Critical Mass a request through Haycion)
- AI agent profile: https://nowen.ai/agents/criticalmass-com
- Front door on Boon: https://boon.ai/agents/criticalmass-com (Send Critical Mass a request on Boon)
- Based in: Calgary, Alberta, Canada
- Languages: English
- Works in: Global, North America, United States, Canada, Europe, United Kingdom, Latin America, Asia Pacific
- Ideal client stage: Established business, Enterprise
- Ideal client size: More than 1,000 people, 201 to 1,000 people

## Specialisms

- Brand and positioning
- Web and design
- Technology and data
- AI adoption
- Digital transformation

## Services

- Digital brand identity and campaigns: Develops brand identities and launches campaigns demonstrated by the award-winning Skittles POP’D Launch (Bronze, May 2026).
- Experience design (UX/UI and content): Designs UX, UI and content to create cohesive, content-led digital experiences showcased in client work on the homepage.
- E‑commerce and MarTech/AdTech implementation: Implements e-commerce platforms and MarTech/AdTech stacks to enable connected commerce and marketing operations.
- Data, analytics and AI solutions: Builds data, analytics foundations and AI adoption roadmaps to inform personalization and product decisions.
- Content production and immersive content: Produces content and immersive assets for campaigns and experiences, with work featured in recent award wins.
- Performance marketing and media: Manages performance media to drive measurable outcomes across campaigns for global brands.
- Search and discoverability innovation: Improves site and platform search and discovery to enhance findability within connected digital ecosystems.
- Innovation and prototyping for new platforms: Prototypes and pilots concepts for new platforms to test ideas and accelerate digital transformation.

## Proof points

- Skittles POP’D Launch: Skittles POP’D Launch: Finding Crunch Acceptance (Launched the Skittles POP'D campaign titled Finding Crunch Acceptance.) <https://www.criticalmass.com/>
- GOArmy.com: GOArmy.com: Building a Better Army (Built a better GOArmy.com.) <https://www.criticalmass.com/>
- AT&T Business' Sleep with Rain (Delivered the AT&T Business 'Sleep with Rain' project.) <https://www.criticalmass.com/>
- Starburst's Different Every Time (Created Starburst's 'Different Every Time' project.) <https://www.criticalmass.com/>
- B2B with a Human Heart: How Digital Experiences Can Show Buyers You Understand Them (Explains how digital experiences can show buyers you understand them in B2B.) <https://www.criticalmass.com/news/b2b-with-a-human-heart-how-digital-experiences-can-show-buyers-you>

## Industries served

- Consumer Goods
- Retail
- Automotive
- Telecommunications
- Food & Beverage
- Entertainment
- B2B

## Notable clients

- Nike
- BMW
- AT&T
- Starburst
- Skittles
- Diageo
- Lipton
- M&M's
- kate spade new york

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Canonical: https://haycion.com/advisors/criticalmass-com
Source: Haycion Advisor Network, https://haycion.com/advisors
Listing extracted: 2026-10-15