VG

Vivaldi Group

ConsultancyNew York, New York, United Statesvivaldigroup.com ↗

Global brand strategy and transformation consultancy helping organizations reinvent brands, products and customer experiences.

Helps organizations reposition brands and launch customer-first digital programs; doubled TrueBlue’s stock price after unifying five acquired businesses under one brand architecture.

Engagement models
Project, Retainer, Productized service
Founded
1999
Languages
English, Deutsch, Español, Français
Works in
Global, North America, United States, Europe, United Kingdom, Latin America, Asia Pacific
Ideal client stage
Series B and later, Established business, Enterprise
Ideal client size
201 to 1,000 people, More than 1,000 people

Services

What you can hire Vivaldi Group for

Business strategy & transformation

Client provides strategic priorities and operational context; Vivaldi drives brand-led business transformation demonstrated at McGraw Hill and American Express.

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Brand strategy & identity

Client supplies brand challenges and audience insights; Vivaldi repositions brands and modernizes identity as it did for Birkenstock and McGraw Hill.

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AI & emerging technology strategy

Client shares technology ambitions and data constraints; Vivaldi maps AI adoption and emerging tech to customer and product use cases.

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Digital products & platforms

Client provides product goals and user needs; Vivaldi designs digital customer experiences and platforms, evidenced by the Samsung mobile retail work and Sharpen launch.

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Marketing strategy & acceleration

Client outlines go-to-market goals and marketing constraints; Vivaldi builds marketing and growth programs to accelerate brand-led growth as with CapIntel and Birkenstock.

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Connected commerce & omnichannel experience

Client defines retail and commerce challenges; Vivaldi creates integrated omnichannel and mobile retail experiences exemplified by Samsung.

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Organizational enablement & cultural transformation

Client provides organizational structure and workforce priorities; Vivaldi designs enablement and employee engagement programs like American Express’s customer-first commercial system.

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Go-to-market & brand acceleration

Client shares product launches and market targets; Vivaldi delivers brand positioning, customer journey mapping and go-to-market support as for the neoBank and McGraw Hill.

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Fit

Is Vivaldi Group right for you?

A good fit if you are

  • A Series B or later company, an established business or an enterprise with 201 to 1,000 people or More than 1,000 people
  • In technology, software, digital platforms, financial services, healthcare, manufacturing, consumer brands or retail
  • Based anywhere: they work globally

How they engage

Project
A defined scope with one outcome.
Retainer
Ongoing work on a recurring basis.
Productized service
A fixed package with a set scope and price.

Proof points

TrueBlue

TrueBlue stock price outcome

Doubled TrueBlue's stock price after five acquired businesses were unified under one brand architecture.

Case study on vivaldigroup.com ↗

SoundHound AI

SoundHound AI market cap impact

Achieved an $8B market cap increase for SoundHound AI in the ten weeks after its new positioning went to market.

Case study on vivaldigroup.com ↗

American Express Blue Card

American Express Blue Card performance

Delivered a 25%+ increase in card usage and revenue per customer for the American Express Blue Card.

Case study on vivaldigroup.com ↗

Renault UK

Renault UK campaign sales

Attributed 1,100+ car sales to a single Renault UK campaign after 18 months of always-on content and activation.

Case study on vivaldigroup.com ↗

Current

Current brand awareness lift

Lifted Current's brand awareness by 23%+ from a purpose, position and demand-first go-to-market strategy.

Case study on vivaldigroup.com ↗

About Vivaldi Group

Blending brand strategy with enterprise transformation, Vivaldi Group is known for shifting organizations from product-centric to brand-led and for designing customer-first digital experiences. Buyers hire them to reposition brands, modernize identity and execute large-scale digital launches. Proof includes leading McGraw Hill’s new master brand narrative and visual identity and supporting the Sharpen product launch.

Questions and answers

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