Customer experience transformation consulting
Assesses and consolidates fragmented tech stacks while reengineering guest experiences to reduce operating costs, as performed for Six Flags.
Ask about this →M
Merkle
Global data-driven customer experience consultancy helping brands transform engagement, loyalty, and technology at scale.
Helps brands simplify technology and scale customer programs with measurable revenue results; Merkle-developed digital applications have generated over $35B in annual revenue.
- Engagement models
- Agency of record, Retainer, Project
- Team size
- More than 200
- Founded
- 1988
- Languages
- English, 繁體中文, Español, Deutsch
- Works in
- Global, North America, Europe, Asia Pacific
- Ideal client stage
- Established business, Enterprise
- Ideal client size
- 201 to 1,000 people, More than 1,000 people
Services
What you can hire Merkle for
Loyalty strategy and program implementation
Designs and implements data-driven loyalty frameworks and deployments, demonstrated by Burger King's loyalty program implementation.
Ask about this →Customer data & identity engineering
Develops customer data and identity systems to enable scalable personalization, as exemplified by the Denny's personalization engine build.
Ask about this →Analytics, measurement & insights
Provides analytics and measurement to track campaign performance and shopper engagement, informing work such as JCPenney's GiftBot.
Ask about this →Experience and product design
Designs conversational and product experiences to drive engagement, for example the GiftBot launched to engage holiday shoppers at JCPenney.
Ask about this →Platforms & engineering
Engineers and integrates platforms to consolidate stacks and enable large-scale engagement and cost reductions like those at Six Flags.
Ask about this →Engagement, messaging & CRM operations
Operates CRM, messaging, and engagement workflows to execute personalized outreach and scale member programs for enterprise brands.
Ask about this →AI-enabled experience solutions
Applies AI adoption to enable automated personalization and conversational features across engagement and member initiatives.
Ask about this →Fit
Is Merkle right for you?
A good fit if you are
- An established business or an enterprise with 201 to 1,000 people or More than 1,000 people
- In automotive, B2B, financial services, healthcare, technology, media & entertainment, nonprofit or travel & hospitality
- Based anywhere: they work globally
How they engage
- Agency of record
- The firm owns one function's ongoing work for you.
- Retainer
- Ongoing work on a recurring basis.
- Project
- A defined scope with one outcome.
Proof points
Global annual revenue via Merkle-developed digital applications
$35B+ in global annual revenue has been generated through Merkle-developed digital applications.
Case study on merkle.com ↗Value optimized via ecommerce and digital shelf services
$20B+ is optimized annually through digital shelf and ecommerce business management services.
Case study on merkle.com ↗Revenue from net-new business models since 2021
$5B+ in revenue has been created through net-new business models and value streams since 2021.
Case study on merkle.com ↗Loyalty members across managed programs and platforms
650M+ loyalty members are supported across Merkle-managed programs and platforms.
Case study on merkle.com ↗LoyaltyPlus platform scale
300M+ loyalty members are supported by the LoyaltyPlus platform.
Case study on merkle.com ↗Merkle Arc impact claims
Merkle Arc can lower total costs of ownership by 30%.
Case study on merkle.com ↗About Merkle
Known for pairing strategic thinking with engineering-scale delivery, Merkle is engaged to simplify fragmented technology landscapes and scale enterprise customer initiatives. The firm prioritizes consolidating stacks and measurable outcomes rather than piecemeal work. Proof includes consolidating tech and reducing operating costs for Six Flags and delivering initiatives that support more than 300 million active members from Merkle-delivered programs.
Industries served
All sources checked 15 Oct 2026.
Questions and answers
How do I contact Merkle?
Use Contact Merkle on this page and describe what you need. Haycion passes your request to Merkle, and they reply to the email you give.
Have a project for Merkle?
Send them a request. They reply by email.
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