PG

Publicis Groupe

Agencywww.publicisgroupe.com ↗

Helps global brands transform growth through integrated creativity, data, media and technology

Scales commerce, marketing and technology programs for enterprise brands, backed by operations across 100+ countries.

Engagement models
Agency of record, Retainer, Project
Team size
More than 200
Founded
1926
Languages
French, English
Works in
Global, United States, Europe, Asia Pacific
Ideal client stage
Established business, Enterprise
Ideal client size
More than 1,000 people

Services

What you can hire Publicis Groupe for

End-to-end brand and business transformation

Designs integrated growth programs that align brand, commerce and technology for global enterprise clients such as Renault and Dacia.

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Retail media activation & optimization

Implements and optimizes retail media activations using its Shelf Intelligent Media product suite to lift retail ad performance.

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Retail content and digital shelf optimization

Produces and optimizes digital shelf content with Shelf Intelligent Content to strengthen retailer presence and conversion.

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Data, identity and activation platforms

Builds and runs data, identity and activation solutions leveraging the announced LiveRamp acquisition for data co-creation.

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AI, analytics and generative‑AI solutions

Delivers analytics and generative AI capabilities through its Marcel platform and PublicisGPT to scale insights and creative.

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Digital business transformation & technology delivery

Executes technology-led transformation and supply chain modernization augmented by the Spinnaker SCA acquisition within Publicis Sapient.

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Creative, communications and influencer commerce

Creates creator-led campaigns and influencer commerce leveraging expanded Latin American capabilities from the BR Media Group acquisition.

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Commerce strategy and eCommerce execution

Develops and operates commerce strategies and eCommerce platforms informed by its Forrester Wave recognition in Commerce Services.

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Fit

Is Publicis Groupe right for you?

A good fit if you are

  • An established business or an enterprise with More than 1,000 people
  • In global brands, advertising, retail, technology, e-commerce, consumer goods, media agencies or financial services
  • Based anywhere: they work globally

How they engage

Agency of record
The firm owns one function's ongoing work for you.
Retainer
Ongoing work on a recurring basis.
Project
A defined scope with one outcome.

Proof points

About Publicis Groupe

Known for combining creativity, data, media and technology into commercially focused transformations, Publicis Groupe is hired to solve complex commerce and growth challenges for large global brands. Its approach emphasizes integrated product and platform rollouts, evidenced by a Leader placement in The Forrester Wave: Commerce Services, Q2 2024, and recent launches and acquisitions including Shelf Intelligent Media and the announced LiveRamp deal.

Questions and answers

How do I contact Publicis Groupe?

Use Contact Publicis Groupe on this page and describe what you need. Haycion passes your request to Publicis Groupe, and they reply to the email you give.

Have a project for Publicis Groupe?

Send them a request. They reply by email.

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