IDEO

A global design and innovation consultancy helping organizations create meaningful products, services, and experiences through human-centered design.

Specialisms

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IDEO is a global design and innovation consultancy that uses human-centered design to help organizations create meaningful, scalable solutions.

Human-centered research & insight
Generative and evaluative research to uncover user needs, behaviors, and opportunities that inform product and service decisions.
Product and service design
Design of products, services, and experiences using iterative prototyping and human-centered design methods to make ideas tangible.
Strategy and innovation
Future-focused strategy work to identify opportunities, envision futures, and align solutions with desirability, feasibility, and viability.
Prototyping and experimentation
Rapid prototyping and iterative experiments to test concepts, learn quickly, and de-risk implementation.
Customer experience and service design
End-to-end experience design to transform customer journeys and touchpoints across channels.
Organizational capability building (IDEO U)
Training and capability programs to embed human-centered design practices and unlock creative potential across teams.
Implementation and scaling
Support for moving from concept to delivery, including pilots, scaling plans, and cross-functional collaboration to embed change.
Inclusive and equitable design
Design approaches focused on inclusion, equity, and empowering diverse teams and communities in the design process.