Human-centered strategy
Clients co-create customer-focused priorities, prototype strategic directions and prepare concepts for scalable implementation.
Ask about this →I
IDEO
Global design and innovation consultancy helping organizations create human-centered products, services and brand experiences.
Designs and scales human-centered products and experiences; Sephora's Shanghai store saw a 107% traffic increase within four months of launch.
- Engagement models
- Project, Workshop or training, Productized service
- Team size
- More than 200
- Founded
- 1991
- Works in
- Global, North America, United States, Europe, United Kingdom, Asia Pacific
- Ideal client stage
- Enterprise, Established business, Series A
- Ideal client size
- More than 1,000 people, 51 to 200 people, 1 to 10 people
Services
What you can hire IDEO for
Product and service design
Clients collaborate on end-to-end concept development, rapid prototyping and market-ready operational workflows.
Ask about this →Brand and identity design
Clients refine market positioning, visual language and messaging to support high-impact brand launches.
Ask about this →Digital product design and delivery
Clients develop and launch digital experiences with cross-functional delivery support toward production.
Ask about this →Organizational capability and culture development
Clients build internal practices and capabilities to sustain innovation and scale new offerings.
Ask about this →Research and insight
Clients commission generative and evaluative research to surface user needs and guide decisions.
Ask about this →Service design and customer experience
Clients map end-to-end journeys and redesign touchpoints to improve customer engagement and outcomes.
Ask about this →Industrial and interaction design
Clients receive physical concepts, prototyping and interaction detailing for manufacturable products.
Ask about this →Fit
Is IDEO right for you?
A good fit if you are
- An enterprise, an established business or a Series A startup with More than 1,000 people, 51 to 200 people or 1 to 10 people
- In healthcare, financial services, education, technology and AI, consumer goods, public sector, sustainability or hospitality
- Based anywhere: they work globally
How they engage
- Project
- A defined scope with one outcome.
- Workshop or training
- Sessions that teach your team a method or a skill.
- Productized service
- A fixed package with a set scope and price.
Proof points
IHG - Garner brand
IHG — Garner brand
Garner opened 100 hotels worldwide in just 16 months.
Case study on ideo.com ↗FEMSA - Spin Premia
FEMSA — Spin Premia
13 million Mexicans visit FEMSA’s OXXO convenience stores every day.
Case study on ideo.com ↗Sanofi - Beyfortus toolkit
Sanofi — Beyfortus toolkit
Beyfortus achieved $1.8B in first-year sales.
Case study on ideo.com ↗Sephora - Store of the Future
Sephora — Store of the Future
Stores saw a 107% traffic increase within four months of the Shanghai store launch.
Case study on ideo.com ↗Omada Health - spun out of IDEO
Omada Health — spun out of IDEO
Nearly 2,000 employers now partner with Omada.
Case study on ideo.com ↗Boom Supersonic - Overture experience
Boom Supersonic — Overture experience
American Airlines made 20 Overture deposits.
Case study on ideo.com ↗About IDEO
Known for turning human insight into commercially measurable outcomes, IDEO applies a human-centered approach to complex product, service and brand challenges. Organizations hire it to accelerate launches and scale customer experiences; its work with Sanofi contributed to $1.8 billion in first-year sales of Beyfortus, demonstrating design-led communications driving market uptake.
Industries served
All sources checked 1 Oct 2026.
Questions and answers
How do I contact IDEO?
Use Contact IDEO on this page and describe what you need. Haycion passes your request to IDEO, and they reply to the email you give.
Have a project for IDEO?
Send them a request. They reply by email.
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