Brand strategy
Defines positioning, propositions and marketing direction to grow brand value and readiness for major milestones, as seen in Uber's IPO uplift.
Ask about this →WO
Wolff Olins
Helps ambitious organisations unite brand, culture and experience to drive transformational growth.
The firm helps organisations align brand, culture and customer experience for launches and growth; work for LG Electronics generated 6.7 billion campaign impressions worldwide.
- Engagement models
- Project, Workshop or training, Retainer
- Team size
- More than 200
- Founded
- 1965
- Works in
- Global, North America, United Kingdom, Europe, Asia Pacific
- Ideal client stage
- Enterprise, Established business
- Ideal client size
- More than 1,000 people, 201 to 1,000 people
Services
What you can hire Wolff Olins for
Visual identity
Creates visual systems and identity work that reshape perception and drive audience growth, exemplified by Leeum Museum's 54% monthly visitor rise.
Ask about this →Verbal identity
Develops naming, messaging and tone of voice to amplify launches and social reach, shown by GSK's 247,000 launch mentions in the first month.
Ask about this →Brand architecture
Maps product and portfolio relationships to clarify roles and customer journeys, helping organisations scale and communicate complexity.
Ask about this →Culture strategy & EVP
Builds employee value propositions and culture plans that align talent and brand to support transformation and internal engagement.
Ask about this →Employer brand
Designs employer-facing narratives and programs to attract and retain talent, integrating people and talent strategy with external brand.
Ask about this →Digital experience
Designs web and digital experiences and journeys to increase traffic and creator economics, reflected in Patreon's 10% rise in monthly web visits.
Ask about this →Physical environments
Plans physical spaces and experiences to deepen audience engagement and footfall, as seen in Leeum Museum's post-rebrand visitor growth.
Ask about this →Fit
Is Wolff Olins right for you?
A good fit if you are
- An enterprise or an established business with More than 1,000 people or 201 to 1,000 people
- In travel & hospitality, sports, consumer goods, technology, financial services, healthcare, culture and education or media & entertainment
- Based anywhere: they work globally
How they engage
- Project
- A defined scope with one outcome.
- Workshop or training
- Sessions that teach your team a method or a skill.
- Retainer
- Ongoing work on a recurring basis.
Proof points
Uber
51% increase in brand value ahead of IPO
Achieved a 51% increase in brand value ahead of their initial IPO.
Case study on wolffolins.com ↗Leeum Museum of Art
visitor growth after rebrand
Delivered a 54% increase in monthly visitor numbers.
Case study on wolffolins.com ↗Patreon
traffic and creator economics uplift
Delivered a 10% increase in monthly web visits.
Case study on wolffolins.com ↗GSK
social response and launch reach
Generated 247,000 social mentions of the launch in the first month.
Case study on wolffolins.com ↗Bite Back
engagement and growth after rebrand
Achieved a 250% increase in social engagements.
Case study on wolffolins.com ↗LG Electronics
campaign and social impact
Achieved 6.7 billion campaign impressions worldwide.
Case study on wolffolins.com ↗About Wolff Olins
Known for aligning brand, culture and experience to deliver measurable business outcomes, the firm is engaged to prepare organisations for major transitions and growth moments such as IPOs and product launches. Its approach combines brand thinking with people and digital design, focused on measurable uplift; work for Uber delivered a 51% increase in brand value ahead of its IPO.
Industries served
All sources checked 2 Oct 2026.
Questions and answers
How do I contact Wolff Olins?
Use Contact Wolff Olins on this page and describe what you need. Haycion passes your request to Wolff Olins, and they reply to the email you give.
Have a project for Wolff Olins?
Send them a request. They reply by email.
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