Brand strategy & positioning
Align leadership and stakeholders around a simplified positioning that has driven measurable results, including Lenzing's 67% rise in licensing applications.
Ask about this →S
Siegel+Gale
Global brand strategy and design firm helping organizations simplify and humanize their brands.
Designs award-winning visual identities and systems; work for the U.S. Army earned the Red Dot Best of the Best 2023.
- Engagement models
- Project, Workshop or training
- Founded
- 1969
- Languages
- English
- Works in
- Global, North America, Europe, Asia Pacific, Middle East
- Ideal client stage
- Enterprise, Established business
- Ideal client size
- More than 1,000 people, 201 to 1,000 people
Services
What you can hire Siegel+Gale for
Naming
Develop distinct, human-centered names that fit simplified brand architectures and market positioning.
Ask about this →Visual identity & design systems
Design visual systems that secured a Red Dot Best of the Best award for the U.S. Army and supported high Brand Center adoption.
Ask about this →Brand architecture & portfolio strategy
Reorganize portfolios and naming conventions to support transactions and growth, as with GlobalFoundries ahead of its $2.6B IPO.
Ask about this →Brand activation & launch planning
Plan and execute launches that scale awareness, exemplified by Lenzing's co-branding campaigns reaching 100m+ online and 65m+ social.
Ask about this →Digital experience & website architecture
Architect websites and digital experiences to increase site engagement, demonstrated after GlobalFoundries' rebrand.
Ask about this →Brand governance, education & implementation
Build governance, training and a Brand Center on Frontify that achieved over 2,800 monthly users during Solventum's rollout.
Ask about this →Research & insights (qualitative & quantitative)
Run qualitative and quantitative studies that shift perceptions, for example 57% of consumers said Greene King's new identity made them more favorable toward visiting.
Ask about this →Fit
Is Siegel+Gale right for you?
A good fit if you are
- An enterprise or an established business with More than 1,000 people or 201 to 1,000 people
- In healthcare, manufacturing + industrial, financial services, technology, professional services, energy or travel + hospitality
- Based anywhere: they work globally
How they engage
- Project
- A defined scope with one outcome.
- Workshop or training
- Sessions that teach your team a method or a skill.
Proof points
Greene King
Greene King brand test results
57% of consumers said the new identity made them more favorable towards visiting a Greene King pub in the future.
Case study on siegelgale.com ↗U.S. Army
U.S. Army – Red Dot Design Award
Won the Red Dot Design Award Best of the Best 2023.
Case study on siegelgale.com ↗U.S. Army
U.S. Army – Transform Awards
Won Transform Awards North America Gold for Best Visual Identity from the Public Sector.
Case study on siegelgale.com ↗Tirlán
Tirlán award
Won the Brand Impact Awards Bronze Award for Brand Strategy.
Case study on siegelgale.com ↗Shearwater
Shearwater 71% rule
A unique 71% rule guarantees the ideal brand proportion in every application.
Case study on siegelgale.com ↗About Siegel+Gale
Known for simplifying complex brand systems through human-centered design, Siegel+Gale is often hired to unify portfolios and drive measurable commercial outcomes, from licensing lifts to campaign reach. Its work for Lenzing delivered a 67% increase in licensing applications and global co-branding campaigns that achieved over 100 million online reach.
Industries served
All sources checked 15 Oct 2026.
Questions and answers
How do I contact Siegel+Gale?
Use Contact Siegel+Gale on this page and describe what you need. Haycion passes your request to Siegel+Gale, and they reply to the email you give.
Have a project for Siegel+Gale?
Send them a request. They reply by email.
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