HaycionSmashBrand LLC
Data-driven brand and packaging agency helping CPG/FMCG brands drive measurable in-market sales
- Works in
- United States
- Based in
- Boise, Idaho, United States
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About
SmashBrand is a data-driven brand design and packaging agency for CPG brands, delivering integrated strategy, design, and consumer testing to drive in-market sales.
Services
- Brand Design
Consumer-driven brand identity and visual design crafted to enhance visibility and sales on shelf and online.
- Brand Positioning
Brand strategy and architecture focused on winning in competitive CPG categories using consumer insights.
- Packaging Design
Packaging concept and production-ready design optimized for in‑store and e‑commerce performance.
- Consumer Testing
Validated consumer research including usage and attitudes testing to reduce launch risk and inform design decisions.
- Innovation & Concept Screening
Idea screening and concept development services to identify and refine product and brand innovation opportunities.
- Purchase Intent Testing
Purchase intent and optimization testing to validate packaging designs and predict market success before production.
- Copywriting & Brand Assets
Messaging, packaging copy, and asset production that align brand strategy with consumer purchase drivers.
- In‑store & E‑commerce Assets
Design and optimization of POS, shelf, and online assets to improve conversion across channels.
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