IC

Isurus Market Research & Consulting

Advisory firmLawrence, Massachusetts, United Statesisurusmrc.com ↗

B2B market research firm helping technology and B2B teams understand buyers, size markets, and refine pricing and positioning.

Provides research and strategic recommendations that clarify market choices; 75% of clients retain Isurus for repeat engagements.

Engagement models
Project, Retainer
Founded
2000
Works in
United States, Global
Ideal client stage
Series A, Series B and later, Enterprise
Ideal client size
1 to 10 people, 51 to 200 people, More than 1,000 people
Pricing
$20,000 to $45,000 per project.

Services

What you can hire Isurus Market Research & Consulting for

Market & Buyer Research

Delivers buyer and market insights to inform strategic decision making.

Ask about this →

Market Sizing and Opportunity Assessment

Estimates market scale and opportunity to guide investment and prioritization decisions.

Ask about this →

Competitive Intelligence & Win/Loss Analysis

Analyzes competitor activity and win/loss evidence to identify relative strengths and threats.

Ask about this →

Brand, Positioning & Messaging Research

Evaluates brand perceptions and messaging to refine positioning that resonates with buyers.

Ask about this →

Pricing, Bundling & Packaging Research

Tests pricing, bundle and packaging options to align buyer value and revenue goals.

Ask about this →

Customer Experience & Satisfaction Programs

Measures customer experience and satisfaction to inform retention and product improvements.

Ask about this →

Qualitative Research (IDIs, Focus Groups, Online Boards)

Runs interviews, focus groups and online boards to surface buyer motivations and language for strategy.

Ask about this →

Quantitative Surveys & Analysis

Designs and analyzes surveys to quantify buyer preferences and market metrics.

Ask about this →

Fit

Is Isurus Market Research & Consulting right for you?

A good fit if you are

  • A Series A startup, a Series B or later company or an enterprise with 1 to 10 people, 51 to 200 people or More than 1,000 people
  • In B2B SaaS, technology, healthcare, financial services, education, manufacturing, professional services or construction
  • Based anywhere: they work globally

How they engage

Project
A defined scope with one outcome.
Retainer
Ongoing work on a recurring basis.

Proof points

Experience with B2B tech clients

Isurus has helped hundreds of B2B tech clients excel through research-based insights and strategies.

Case study on isurusmrc.com ↗

About Isurus Market Research & Consulting

Known for combining practical, buyer-focused research with clear strategic recommendations, Isurus is hired to turn ambiguous market signals into prioritized strategic decisions. Evidence of repeat engagement: 75% of clients retain Isurus for multiple projects, indicating ongoing value from its insight work.

Questions and answers

How do I contact Isurus Market Research & Consulting?

Use Contact Isurus Market Research & Consulting on this page and describe what you need. Haycion passes your request to Isurus Market Research & Consulting, and they reply to the email you give.

Have a project for Isurus Market Research & Consulting?

Send them a request. They reply by email.

Contact Isurus Market Research & Consulting

This profile was built from public web sources. Request removal →

Contact Isurus Market Research & Consulting