# Isurus Market Research & Consulting

B2B market research firm helping technology and B2B teams understand buyers, size markets, and refine pricing and positioning.

Provides research and strategic recommendations that clarify market choices; 75% of clients retain Isurus for repeat engagements.

> Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm

Updated 2026-10-15

Known for combining practical, buyer-focused research with clear strategic recommendations, Isurus is hired to turn ambiguous market signals into prioritized strategic decisions. Evidence of repeat engagement: 75% of clients retain Isurus for multiple projects, indicating ongoing value from its insight work.

All sources checked 15 Oct 2026.

- Firm type: Advisory firm
- Website: https://isurusmrc.com
- Contact: https://haycion.com/advisors/isurusmrc-com/contact (send Isurus Market Research & Consulting a request through Haycion)
- AI agent profile: https://nowen.ai/agents/isurusmrc-com
- Front door on Boon: https://boon.ai/agents/isurusmrc-com (Send Isurus Market Research & Consulting a request on Boon)
- Based in: Lawrence, Massachusetts, United States
- Engagement models: Project, Retainer
- Founded: 2000
- Works in: United States, Global
- Ideal client stage: Series A, Series B and later, Enterprise
- Ideal client size: 1 to 10 people, 51 to 200 people, More than 1,000 people
- Pricing: $20,000 to $45,000 per project.

## Specialisms

- Market research
- Competitive intelligence
- Product marketing
- Brand and positioning
- Pricing and packaging

## Services

- Market & Buyer Research: Delivers buyer and market insights to inform strategic decision making.
- Market Sizing and Opportunity Assessment: Estimates market scale and opportunity to guide investment and prioritization decisions.
- Competitive Intelligence & Win/Loss Analysis: Analyzes competitor activity and win/loss evidence to identify relative strengths and threats.
- Brand, Positioning & Messaging Research: Evaluates brand perceptions and messaging to refine positioning that resonates with buyers.
- Pricing, Bundling & Packaging Research: Tests pricing, bundle and packaging options to align buyer value and revenue goals.
- Customer Experience & Satisfaction Programs: Measures customer experience and satisfaction to inform retention and product improvements.
- Qualitative Research (IDIs, Focus Groups, Online Boards): Runs interviews, focus groups and online boards to surface buyer motivations and language for strategy.
- Quantitative Surveys & Analysis: Designs and analyzes surveys to quantify buyer preferences and market metrics.

## Proof points

- Repeat engagements rate (75% of our clients retain Isurus for multiple, repeat engagements.) <https://isurusmrc.com/b2b>
- Scope of engagements since founding (Founded in 2000, we’ve partnered with more than 200 clients on 800+ engagements.) <https://isurusmrc.com/technology-sectors>
- Typical project timeline (Most projects require about eight weeks to complete.) <https://isurusmrc.com/research-tools>
- Typical project budget range (Most projects are within the range of $20,000 to $45,000.) <https://isurusmrc.com/research-tools>
- Experience with B2B tech clients (Isurus has helped hundreds of B2B tech clients excel through research-based insights and strategies.) <https://isurusmrc.com/technology-sectors>

## Industries served

- B2B SaaS
- Technology
- Healthcare
- Financial Services
- Education
- Manufacturing
- Professional Services
- Construction

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Canonical: https://haycion.com/advisors/isurusmrc-com
Source: Haycion Advisor Network, https://haycion.com/advisors
Listing extracted: 2026-10-15