Conversion rate optimization
Runs rigorous experiments to increase conversions and revenue, as shown by a 2.6% uplift for Clarks that generated £2.8m in annual revenue.
Ask about this →CL
Conversion Factory Limited
Data-driven CRO agency helping startups and enterprises improve conversions and revenue through experimentation
Runs rigorous tests to reveal which changes move revenue; for Wistia this approach more than doubled sales and increased revenue 46% while cutting ad spend 88%.
- Engagement models
- Retainer, Project, Workshop or training
- Team size
- 51 to 200
- Founded
- 2022
- Works in
- Global, Europe, North America, United Kingdom, United States, Canada
- Ideal client stage
- Seed, Series B and later, Enterprise
- Ideal client size
- 1 to 10 people, 11 to 50 people, More than 1,000 people
Services
What you can hire Conversion Factory Limited for
Effective personalization
Implements targeted personalization experiments to boost ancillary sales and ROI, evidenced by a 20% ancillary sales increase and 18x ROI for Gousto.
Ask about this →Conversion-centered design
Redesigns pages and funnels to drive purchase activity, highlighted by Wistia's pricing test that more than doubled sales and grew revenue 46%.
Ask about this →Enterprise program consulting
Builds and scales enterprise experimentation programs to increase trials and conversions, exemplified by The Times' 28% rise in trial sign-ups.
Ask about this →User experience research
Conducts UX research to uncover friction and inform tests that lift donations and leads, as Unicef saw a 51% rise in average one-off donations and Kaplan improved lead conversion by 10%.
Ask about this →Product and pricing experimentation
Designs and runs product and pricing tests proven to boost sales and revenue, as Wistia's pricing experiment doubled sales and grew revenue 46%.
Ask about this →Liftmap (experimentation platform)
Provides an experimentation platform to run, manage and measure tests and ROI, supporting results like Gousto's 18x return on investment.
Ask about this →UX competitor benchmarking
Benchmarks user experiences against competitors to prioritise experiments that improve conversion metrics such as Kaplan's 10% lead conversion uplift.
Ask about this →Fit
Is Conversion Factory Limited right for you?
A good fit if you are
- A seed-stage startup, a Series B or later company or an enterprise with 1 to 10 people, 11 to 50 people or More than 1,000 people
- In e-commerce, financial services, media, nonprofit, SaaS, retail, education or travel
- Based anywhere: they work globally
How they engage
- Retainer
- Ongoing work on a recurring basis.
- Project
- A defined scope with one outcome.
- Workshop or training
- Sessions that teach your team a method or a skill.
Proof points
Clarks
Increased annual revenue by £2.8 million with the first experiment.
Case study on conversion.com ↗Gousto
One experiment increased ancillary sales by 20%.
Case study on conversion.com ↗Unicef
The experiment increased Unicef's average one-off donation size by 51%.
Case study on conversion.com ↗Wistia
Sales more than doubled and revenue increased by 46% while ad spend fell by 88%.
Case study on conversion.com ↗Shaw Academy
Revenue increased 5x and the conversion rate doubled.
Case study on conversion.com ↗The Times
Trial sign-ups increased by 28% in the first six months of the program.
Case study on conversion.com ↗About Conversion Factory Limited
Ties experimentation directly to revenue by running rigorous, hypothesis-led tests that show which changes move business metrics. Buyers hire them to turn underperforming conversion funnels into measurable revenue growth. Proof includes a first experiment for Clarks that produced a 2.6% conversion uplift, delivering £2.8m in additional annual revenue.
Industries served
All sources checked 15 Oct 2026.
Questions and answers
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Send them a request. They reply by email.
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