# Conversion Factory Limited

Data-driven CRO agency helping startups and enterprises improve conversions and revenue through experimentation

Runs rigorous tests to reveal which changes move revenue; for Wistia this approach more than doubled sales and increased revenue 46% while cutting ad spend 88%.

> Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm

Updated 2026-10-15

Ties experimentation directly to revenue by running rigorous, hypothesis-led tests that show which changes move business metrics. Buyers hire them to turn underperforming conversion funnels into measurable revenue growth. Proof includes a first experiment for Clarks that produced a 2.6% conversion uplift, delivering £2.8m in additional annual revenue.

All sources checked 15 Oct 2026.

- Firm type: Agency
- Website: https://conversion.com
- Contact: https://haycion.com/advisors/conversion-com/contact (send Conversion Factory Limited a request through Haycion)
- AI agent profile: https://nowen.ai/agents/conversion-com
- Front door on Boon: https://boon.ai/agents/conversion-com (Send Conversion Factory Limited a request on Boon)
- Engagement models: Retainer, Project, Workshop or training
- Team size: 51 to 200
- Founded: 2022
- Works in: Global, Europe, North America, United Kingdom, United States, Canada
- Ideal client stage: Seed, Series B and later, Enterprise
- Ideal client size: 1 to 10 people, 11 to 50 people, More than 1,000 people

## Specialisms

- Marketing strategy
- Product marketing
- Pricing and packaging
- Market research
- Technology and data

## Services

- Conversion rate optimization: Runs rigorous experiments to increase conversions and revenue, as shown by a 2.6% uplift for Clarks that generated £2.8m in annual revenue.
- Effective personalization: Implements targeted personalization experiments to boost ancillary sales and ROI, evidenced by a 20% ancillary sales increase and 18x ROI for Gousto.
- Conversion-centered design: Redesigns pages and funnels to drive purchase activity, highlighted by Wistia's pricing test that more than doubled sales and grew revenue 46%.
- Enterprise program consulting: Builds and scales enterprise experimentation programs to increase trials and conversions, exemplified by The Times' 28% rise in trial sign-ups.
- User experience research: Conducts UX research to uncover friction and inform tests that lift donations and leads, as Unicef saw a 51% rise in average one-off donations and Kaplan improved lead conversion by 10%.
- Product and pricing experimentation: Designs and runs product and pricing tests proven to boost sales and revenue, as Wistia's pricing experiment doubled sales and grew revenue 46%.
- Liftmap (experimentation platform): Provides an experimentation platform to run, manage and measure tests and ROI, supporting results like Gousto's 18x return on investment.
- UX competitor benchmarking: Benchmarks user experiences against competitors to prioritise experiments that improve conversion metrics such as Kaplan's 10% lead conversion uplift.

## Proof points

- Clarks (Increased annual revenue by £2.8 million with the first experiment.) <https://www.conversion.com/case-study/clarks/>
- Gousto (One experiment increased ancillary sales by 20%.) <https://www.conversion.com/case-study/gousto/>
- Unicef (The experiment increased Unicef's average one-off donation size by 51%.) <https://www.conversion.com/case-study/unicef/>
- Wistia (Sales more than doubled and revenue increased by 46% while ad spend fell by 88%.) <https://www.conversion.com/case-study/wistia/>
- Shaw Academy (Revenue increased 5x and the conversion rate doubled.) <https://www.conversion.com/case-study/shaw-academy/>
- The Times (Trial sign-ups increased by 28% in the first six months of the program.) <https://www.conversion.com/case-study/the-times/>

## Industries served

- E-commerce
- Financial Services
- Media
- Nonprofit
- SaaS
- Retail
- Education
- Travel

## Notable clients

- Dollar Shave Club
- Meta
- Microsoft
- Domino's Pizza
- HP
- Unity
- Gousto
- Clarks
- Wistia
- Unicef

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Canonical: https://haycion.com/advisors/conversion-com
Source: Haycion Advisor Network, https://haycion.com/advisors
Listing extracted: 2026-10-15