# SmashBrand LLC: Data-driven brand and packaging agency helping CPG/FMCG brands drive measurable in-market sales

> SmashBrand is a data-driven brand design and packaging agency for CPG brands, delivering integrated strategy, design, and consumer testing to drive in-market sales.

- Firm type: Agency
- Website: https://www.smashbrand.com
- Listing: unclaimed
- Based in: Boise, Idaho, United States

## Specialisms

- Brand and positioning
- Product marketing
- Market research
- Marketing strategy
- Pricing and packaging

## Industries served

- CPG
- FMCG

## Geographies served

- United States

## Services

- Brand Design: Consumer-driven brand identity and visual design crafted to enhance visibility and sales on shelf and online.
- Brand Positioning: Brand strategy and architecture focused on winning in competitive CPG categories using consumer insights.
- Packaging Design: Packaging concept and production-ready design optimized for in‑store and e‑commerce performance.
- Consumer Testing: Validated consumer research including usage and attitudes testing to reduce launch risk and inform design decisions.
- Innovation & Concept Screening: Idea screening and concept development services to identify and refine product and brand innovation opportunities.
- Purchase Intent Testing: Purchase intent and optimization testing to validate packaging designs and predict market success before production.
- Copywriting & Brand Assets: Messaging, packaging copy, and asset production that align brand strategy with consumer purchase drivers.
- In‑store & E‑commerce Assets: Design and optimization of POS, shelf, and online assets to improve conversion across channels.

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Canonical: https://haycion.com/advisors/smashbrand-com
Source: Haycion Advisor Network, https://haycion.com/advisors
Listing extracted: 2026-09-19