Brand strategy
Creates positioning, brand architecture and packaging-led go-to-market plans to improve shelf presence, as demonstrated by Perdue and Expo projects.
Ask about this →PD
PKG Brand Design
Brand and packaging design for consumer goods that improve shelf presence and shopper engagement.
Improves consumer goods' packaging and identity to boost shelf appeal; State Fair's brand work supports the #1 corn dog in the U.S.
- Engagement models
- Project
- Founded
- 2012
- Languages
- English
- Works in
- North America, United States, Canada
- Ideal client stage
- Established business, Seed
- Ideal client size
- 1 to 10 people, 11 to 50 people, More than 1,000 people
- Pricing
- Starter: $5,000 (Package Design for 1 Product — 2 packaging concepts, 2 rounds of revisions; does not include final production art, photography or stock images). Basic: $12,000 (Logo & Package Design for 1 Product — 2 logo concepts, 3 packaging concepts, 2 rounds of revisions, consumer eye tracking
Services
What you can hire PKG Brand Design for
Brand identity and naming
Builds identity systems, taglines and names used across packaging and launch materials, exemplified by uniball Jetstream 101.
Ask about this →Packaging design
Designs retail-ready packaging to increase shelf presence and shopper engagement, as applied in Hostess snacks refresh and Chargz work.
Ask about this →Consumer research & testing
Runs qualitative surveys and in-store testing to validate concepts and retail performance, used in Chargz development.
Ask about this →Structural packaging design
Develops dielines and multi-SKU structural solutions for club-channel and retail systems like Perdue's World Chef.
Ask about this →Production artwork & pre-press
Delivers production-ready artwork and pre-press files to support printing and launch execution for clients such as uniball.
Ask about this →Photography & art direction
Provides photography direction and composed imagery to support packaging launches and trade materials.
Ask about this →Copywriting
Crafts packaging copy, taglines and launch messaging, as done for uniball Jetstream 101.
Ask about this →Fit
Is PKG Brand Design right for you?
A good fit if you are
- An established business or a seed-stage startup with 1 to 10 people, 11 to 50 people or More than 1,000 people
- In consumer packaged goods, food & beverage, home & office, retail or consumer electronics
- Based in North America, the United States or Canada
How they engage
- Project
- A defined scope with one outcome.
Proof points
Packaging design statistic (Nielsen)
Optimized packaging redesigns generated an average 5.5% lift in forecasted revenue according to Nielsen.
Case study on pkgbranding.com ↗State Fair
State Fair case study
The State Fair Brand is the #1 corn dog in the U.S.
Case study on pkgbranding.com ↗Chargz
Chargz case study
Produced a Chargz case study.
Case study on pkgbranding.com ↗World Chef (Perdue)
World Chef (Perdue) case study
Produced a World Chef (Perdue) case study.
Case study on pkgbranding.com ↗About PKG Brand Design
Known for translating packaging and identity into measurable retail impact, PKG Brand Design is hired to reposition CPG ranges for stronger shelf presence and shopper engagement. Their approach pairs packaging-led brand systems with retailer-focused testing; a notable result was renaming and rebranding Expo's 34-SKU dry erase line for home use.
All sources checked 15 Oct 2026.
Questions and answers
How do I contact PKG Brand Design?
Use Contact PKG Brand Design on this page and describe what you need. Haycion passes your request to PKG Brand Design, and they reply to the email you give.
Have a project for PKG Brand Design?
Send them a request. They reply by email.
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