Brand strategy & positioning
A strategic positioning plan that clarifies brand purpose and aims to disrupt category conventions.
Ask about this →M
Mythology
Independent NYC creative agency that helps brands disrupt categories with strategic branding, advertising and retail design.
Creates branding, advertising and retail campaigns that drive cultural attention and earned coverage, including New York Times placement for a recent campaign.
- Team size
- 6 to 20
- Works in
- United States
- Ideal client stage
- Seed, Established business
Services
What you can hire Mythology for
Brand identity & design
A visual and verbal identity system that expresses the brand's distinctiveness across touchpoints.
Ask about this →Naming & packaging design
A name and packaging concept tailored to stand out in shelf and digital environments.
Ask about this →Advertising & campaign development
Integrated campaign concepts and execution designed to generate cultural impact and earned media.
Ask about this →Digital, social & content production
Digital and social creative assets plus content production for online platforms.
Ask about this →Retail experience & store design
In-store design and retail environments that translate brand strategy into physical spaces.
Ask about this →Experiential and activations
Live activations and experiential programs intended to create memorable brand moments and publicity.
Ask about this →Fit
Is Mythology right for you?
A good fit if you are
- A seed-stage startup or an established business
- In consumer goods, retail, beauty, entertainment, technology, hospitality, fashion or food & beverage
- Based in the United States
Proof points
Did the World Need a Hot Santa? It Got One Anyway.
Featured on the firm's News page with New York Times coverage of a campaign.
Case study on mythology.com ↗Fitness queen Jane Fonda returns to promote Supernatural workouts on Meta Quest
Highlighted on the firm's News page with Ad Age coverage of a campaign.
Case study on mythology.com ↗This gas station of the future shows how CO2 could power land, air, sea, and space travel
Listed on the firm's News page referencing Fast Company coverage of the project.
Case study on mythology.com ↗About Mythology
Known for category-disrupting creative that earns national attention, Mythology is hired to reposition brands and stage culturally resonant campaigns. Its "Hot Santa" stunt drew New York Times coverage, while other projects have been highlighted by Ad Age and Fast Company, demonstrating the agency's ability to secure earned media and raise brand visibility in crowded markets.
All sources checked 2 Oct 2026.
Questions and answers
How do I contact Mythology?
Use Contact Mythology on this page and describe what you need. Haycion passes your request to Mythology, and they reply to the email you give.
Have a project for Mythology?
Send them a request. They reply by email.
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