Customer research
Generates customer insights that inform product, marketing and design changes, as in usability research for PrivatBank’s loyalty service.
Ask about this →CI
Craft Innovations
Fintech research and design firm — user research, usability testing and UX/UI design for digital financial products.
Delivers validated UX improvements for fintech products; SUM testing for a European neobank showed 76% overall usability.
- Engagement models
- Project, Workshop or training
- Founded
- 2019
- Languages
- English
- Works in
- Global, North America, Europe
- Ideal client stage
- Series A, Series B and later, Established business
- Ideal client size
- 51 to 200 people, 201 to 1,000 people, More than 1,000 people
Services
What you can hire Craft Innovations for
AI-assisted product research
Leverages AI tools to accelerate research and surface patterns for product decisions.
Ask about this →Customer experience & service design
Redesigns member journeys and digital presence, shown in a 9-month engagement for BCU Financial supporting 20,000+ members.
Ask about this →Product-market fit consulting
Uses research and testing to refine product positioning and improve engagement metrics demonstrated in fintech site work with a 33% uplift.
Ask about this →UX/UI design & prototyping
Delivers prototype and visual design work that won the i.design Award 2025 for a corporate website (Club Support).
Ask about this →Usability & UX testing
Conducts moderated usability testing with SUM and MIUS benchmarking, as applied for a European neobank study.
Ask about this →Value proposition & pricing research
Produces research-driven value and pricing recommendations informed by customer studies that supported product and marketing changes.
Ask about this →Fit
Is Craft Innovations right for you?
A good fit if you are
- A Series A startup, a Series B or later company or an established business with 51 to 200 people, 201 to 1,000 people or More than 1,000 people
- In banking, fintech, cryptocurrency, e-commerce or SaaS
- Based anywhere: they work globally
How they engage
- Project
- A defined scope with one outcome.
- Workshop or training
- Sessions that teach your team a method or a skill.
Proof points
Engagement rate increase by 33% for fintech website
Achieved a 33% improvement in engagement rate.
Case study on craftinnovations.global ↗European Neobank
UX Research & Usability Testing for European Neobank
SUM testing produced 76% overall usability.
Case study on craftinnovations.global ↗Usability Testing of a New Loyalty Service for the Bank
The tested loyalty service was successfully launched in Q2 2024.
Case study on craftinnovations.global ↗Corporate website for club industry consulting company
The corporate website won the i.design Award 2025 for Digital Product Design, Web Products.
Case study on craftinnovations.global ↗About Craft Innovations (global impact)
Their work has impacted 54 million users globally.
Case study on craftinnovations.global ↗About Craft Innovations
Known for converting customer insight into measurable product improvements, Craft Innovations uses an evidence-led, iterative design approach to solve low engagement and poor task completion in digital finance products. Clients hire them to diagnose UX bottlenecks and translate findings into product and marketing changes; one engagement delivered a 33% uplift in site engagement and a 15% reduction in bounce rate.
Industries served
All sources checked 1 Oct 2026.
Questions and answers
How do I contact Craft Innovations?
Use Contact Craft Innovations on this page and describe what you need. Haycion passes your request to Craft Innovations, and they reply to the email you give.
Have a project for Craft Innovations?
Send them a request. They reply by email.
This profile was built from public web sources. Request removal →