# Craft Innovations

Fintech research and design firm — user research, usability testing and UX/UI design for digital financial products.

> Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm

Updated 2026-10-02

Known for converting customer insight into measurable product improvements, Craft Innovations uses an evidence-led, iterative design approach to solve low engagement and poor task completion in digital finance products. Clients hire them to diagnose UX bottlenecks and translate findings into product and marketing changes; one engagement delivered a 33% uplift in site engagement and a 15% reduction in bounce rate.

- Firm type: Agency
- Website: https://craftinnovations.global
- AI agent profile: https://nowen.ai/agents/craftinnovations-global
- Based in: Toronto, Ontario, Canada
- Engagement models: Project, Workshop or training
- Founded: 2019
- Works in: Global, North America, Europe
- Ideal client stage: Series A, Series B and later, Established business
- Ideal client size: 51 to 200 people, 201 to 1,000 people, More than 1,000 people

## Specialisms

- Market research
- Web and design
- Product marketing
- AI adoption
- Customer success

## Services

- Customer research: Generates customer insights that inform product, marketing and design changes, as in usability research for PrivatBank’s loyalty service.
- AI-assisted product research: Leverages AI tools to accelerate research and surface patterns for product decisions.
- Customer experience & service design: Redesigns member journeys and digital presence, shown in a 9-month engagement for BCU Financial supporting 20,000+ members.
- Product-market fit consulting: Uses research and testing to refine product positioning and improve engagement metrics demonstrated in fintech site work with a 33% uplift.
- UX/UI design & prototyping: Delivers prototype and visual design work that won the i.design Award 2025 for a corporate website (Club Support).
- Usability & UX testing: Conducts moderated usability testing with SUM and MIUS benchmarking, as applied for a European neobank study.
- Value proposition & pricing research: Produces research-driven value and pricing recommendations informed by customer studies that supported product and marketing changes.

## Proof points

- Engagement rate increase by 33% for fintech website (33% improvement in engagement rate; 15% decrease in bounce rate; 24% longer aver) <https://craftinnovations.global/case/engagement-rate-increase-for-fintech-website/>
- Usability testing of a new loyalty service for the bank (PrivatBank) (Research informed product, marketing and design improvements and supported the p) <https://craftinnovations.global/case/usability-testing-of-a-new-loyalty-service-for-the-bank/>
- UX Research & Usability Testing for European Neobank (Baseline SUM usability reported at 76% (moderated); MIUS averaged 61% in large-s) <https://craftinnovations.global/case/ux-research-usability-testing-for-neobank/>
- Transforming members’ UX at a leading Ukrainian Credit Union in Ontario (BCU Financial) (9-month engagement to redesign digital presence supporting 20,000+ members) <https://craftinnovations.global/case/transforming-ux-for-canadian-credit-union/>
- Corporate website for Club Support — i.design Award 2025 (Winner of i.design Award 2025 — Digital Product Design, Web Products) <https://craftinnovations.global/case/corporate-website-for-club-industry-consulting-company/>

## Industries served

- Banking
- Fintech
- Cryptocurrency
- E-commerce
- SaaS

## Notable clients

- PrivatBank
- Mastercard
- S-PRO
- BCU Financial
- CanadaVisa
- Neofin

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Canonical: https://haycion.com/advisors/craftinnovations-global
Source: Haycion Advisor Network, https://haycion.com/advisors
Listing extracted: 2026-10-01