HaycionThe McCullough Group
Fractional CRO and go-to-market consulting for small- to mid-size B2B software and technology firms.
- Engagement models
- Fractional executive, Project, Coaching, Workshop or training
- Ideal client size
- 11 to 50 people, 51 to 200 people
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About
Guiding B2B software and technology firms to achieve sustainable growth and success.
Services
- Fractional CRO Services
Achieve sustainable revenue growth and profitability through part-time/executive-level CRO support tailored to small- and mid-size B2B software firms.
- Compensation Plan Audit
Review and enhance compensation strategies to improve employee motivation, retention, and alignment with revenue goals.
- Go-to-Market Process Optimization
Assess and optimize go-to-market processes to better align sales and marketing and accelerate predictable revenue.
- Sales and Marketing Alignment
Design and implement programs that align sales and marketing around common processes, metrics, and handoffs.
- Coaching & Team Development
Provide coaching and team development to build high-performing revenue and customer-facing teams.
Industries served
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