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The McCullough Group

Fractional executivemcculloughgroup.net ↗

Fractional CRO and go-to-market consulting for small- to mid-size B2B software and technology firms.

Provides interim revenue leadership and practical coaching to rescue underperforming growth engines and make revenue performance measurable.

Engagement models
Fractional executive, Project, Coaching, Workshop or training
Ideal client size
11 to 50 people, 51 to 200 people

Services

What you can hire The McCullough Group for

Fractional CRO Services

Provide interim senior revenue leadership to run client revenue operations, set priorities and steer go-to-market execution.

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Compensation Plan Audit

Review client incentive structures and pay plans to assess alignment with desired revenue outcomes and sales behavior.

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Go-to-Market Process Optimization

Map and streamline the client's prospecting, qualification and handoff processes to improve conversion and predictability.

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Sales and Marketing Alignment

Identify and fix gaps in client messaging, lead routing and metrics so sales and marketing share targets and pipeline ownership.

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Coaching & Team Development

Deliver coaching and training for client sales and ops teams to build capability and sustain improved performance.

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Fit

Is The McCullough Group right for you?

A good fit if you are

  • A company with 11 to 50 people or 51 to 200 people
  • In B2B SaaS or technology

How they engage

Fractional executive
A senior leader works part-time inside your team.
Project
A defined scope with one outcome.
Coaching
One-to-one sessions that build a leader's skills.
Workshop or training
Sessions that teach your team a method or a skill.

About The McCullough Group

Turning vague growth plans into disciplined, measurable revenue programs, The McCullough Group favors an operations-first, metrics-driven approach that fixes underlying revenue friction rather than layering tactics. Buyers hire the firm to diagnose failing pipelines, align teams and install sustainable processes, with an emphasis on practical fixes and coaching that drive repeatable outcomes.

Industries served

Questions and answers

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