# The McCullough Group: Fractional CRO and go-to-market consulting for small- to mid-size B2B software and technology firms.

> Guiding B2B software and technology firms to achieve sustainable growth and success.

- Firm type: Fractional executive
- Website: https://mcculloughgroup.net
- Listing: unclaimed

## Specialisms

- Go-to-market strategy
- Sales leadership
- Revenue operations
- Marketing strategy
- People and talent

## Engagement models

- Fractional executive
- Project
- Coaching
- Workshop or training

## Industries served

- B2B SaaS
- Technology

## Ideal client

- Size: 11 to 50 people
- Size: 51 to 200 people

## Services

- Fractional CRO Services: Achieve sustainable revenue growth and profitability through part-time/executive-level CRO support tailored to small- and mid-size B2B software firms.
- Compensation Plan Audit: Review and enhance compensation strategies to improve employee motivation, retention, and alignment with revenue goals.
- Go-to-Market Process Optimization: Assess and optimize go-to-market processes to better align sales and marketing and accelerate predictable revenue.
- Sales and Marketing Alignment: Design and implement programs that align sales and marketing around common processes, metrics, and handoffs.
- Coaching & Team Development: Provide coaching and team development to build high-performing revenue and customer-facing teams.

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Canonical: https://haycion.com/advisors/mcculloughgroup-net
Source: Haycion Advisor Network, https://haycion.com/advisors
Listing extracted: 2026-09-19