Vendor research reports for buyers
Give buyers access to a repository of vendor research reports and structured vendor assessments to inform purchasing decisions.
Ask about this →Research-driven advisory for vendors and buyers of sales intelligence, sales engagement and B2B DaaS
Provides comparative research and market interpretation to help buyers choose providers; its reporting recorded Cognism's £2.8 million funding round.
Services
Give buyers access to a repository of vendor research reports and structured vendor assessments to inform purchasing decisions.
Ask about this →Provide buyers and vendors with trend analyses such as Sales & Marketing Intelligence Trends Analysis 2024 and Revenue Acceleration Trends Analysis 2024.
Ask about this →Supply practical buyer guides including the 2017 Field Guide to Sales Intelligence Vendors to help compare vendor capabilities.
Ask about this →Deliver an ongoing market insights newsletter series that provides regular analysis for buyers and vendors.
Ask about this →Publish research-driven blog posts and industry briefings summarizing report findings and market implications for buyers and vendors.
Ask about this →Fit
The original Field Guide profiled eleven vendors and covered the top five by revenue.
Case study on gzconsulting.org ↗The updated Field Guide added profiles on three UK-based vendors.
Case study on gzconsulting.org ↗The Startup and SMB dataset covers more than 60,000 small and mid-size businesses and 400,000 executives.
Case study on gzconsulting.org ↗DiscoverOrg expanded to 500,000 global companies and 20 million decision makers.
Case study on gzconsulting.org ↗Cognism closed on a £2.8 million funding round.
Case study on gzconsulting.org ↗Across all databases, DiscoverOrg covers 1.5 million executives and 90,000 companies.
Case study on gzconsulting.org ↗Evidence-focused analysis of sales intelligence and B2B data markets that helps buyers and vendors reduce vendor-selection uncertainty and clarify go-to-market strategy. Clients hire GZ Consulting for vendor comparisons and trend forecasting based on its published research, including the Sales & Marketing Intelligence Trends Analysis 2024 and a repository of vendor research reports such as the 2017 Field Guide to Sales Intelligence Vendors.
All sources checked 15 Oct 2026.
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