DIY TAM Software
Clients use an interactive self-serve platform to build and update total addressable market models.
Ask about this →Helps B2B companies size markets, identify opportunities and align go-to-market strategy with data.
Provides data-driven market analysis that turns unclear demand into prioritised product and GTM actions. Work made TAM actionable for CareAcademy.
Services
Clients use an interactive self-serve platform to build and update total addressable market models.
Ask about this →Clients commission bespoke market sizing to generate tailored estimates and industry-specific models.
Ask about this →Clients receive prioritized analyses that identify and quantify high-potential market segments for focus.
Ask about this →Clients work with the team to define data-driven customer profiles for targeting and segmentation.
Ask about this →Clients participate in facilitated sessions to build, validate and align on market size assumptions.
Ask about this →Clients obtain sourced datasets and forward-looking forecasts to inform planning and revenue projections.
Ask about this →Fit
Aaron Dun at CareAcademy
Made TAM actionable for CareAcademy.
Case study on scalepath.io ↗Alex McDonnell at Airtable
Demonstrated market intelligence value to Airtable.
Case study on scalepath.io ↗Paul Osmond at 6Sense
Helped 6Sense challenge and dispel market myths.
Case study on scalepath.io ↗Alyce
Rapidly developed a TAM model Alyce used confidently in its Series B fundraise.
Case study on scalepath.io ↗Turning market intelligence into actionable decisions, Scalepath uses a data-first approach to expose hidden opportunities and challenge market assumptions. Buyers hire them to size ambiguous markets and translate estimates into product and commercial priorities. Airtable's Alex McDonnell credits their work with uncovering previously unseen market opportunities in a published case study.
All sources checked 15 Oct 2026.
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