Demand Generation Agency
Builds revenue-focused demand programs and systems for small to mid-sized B2B teams to create predictable, marketing-sourced pipeline.
Ask about this →TP
The B2B Playbook
Helps small to mid-sized B2B teams build revenue-focused demand generation systems and train revenue leaders
Designs and implements demand programs and trains revenue leaders; one program generated 70% of RIVET’s pipeline from marketing.
- Engagement models
- Workshop or training, Project, Retainer
- Works in
- Global
- Ideal client stage
- Bootstrapped, Seed, Series A, Series B and later, Established business
- Ideal client size
- 11 to 50 people, 51 to 200 people
- Pricing
- Courses from $497 USD; Virtual Events Course $2,500 USD (first seat) / $2,000 per additional; B2B Marketing Consultant: one-time setup $2,750 USD; Monthly advisory $1,150 USD.
Services
What you can hire The B2B Playbook for
LinkedIn Ads Management
Executes LinkedIn advertising as part of paid media to drive B2B lead generation within broader demand programs.
Ask about this →Platform Paid Media (Meta, Google, X, TikTok, Reddit)
Runs paid media across Meta, Google, X, TikTok and Reddit; Meta work delivered a 3× ROI for Leadwave including fees.
Ask about this →B2B Marketing Consulting
Aligns marketing strategy, brand positioning and revenue operations to convert inconsistent lead flow into revenue-aligned programs.
Ask about this →Playbook University — Cohort & On-demand Training
Delivers cohort and on-demand training through Playbook University, which has upskilled 315+ graduates from 300+ companies.
Ask about this →CRO School — Revenue Alignment Implementation
Implements revenue alignment practices alongside CRO School training, which has produced 100+ graduates with a 5.0★ rating.
Ask about this →Content Repurposing Course
Teaches teams how to repurpose content for demand programs through structured course modules and practical exercises.
Ask about this →Virtual Events Course
Teaches best practices for planning and running virtual events as part of B2B demand and engagement programs.
Ask about this →Fit
Is The B2B Playbook right for you?
A good fit if you are
- A bootstrapped company, a seed-stage startup, a Series A startup, a Series B or later company or an established business with 11 to 50 people or 51 to 200 people
- In B2B SaaS, software, professional services or construction
- Based anywhere: they work globally
How they engage
- Workshop or training
- Sessions that teach your team a method or a skill.
- Project
- A defined scope with one outcome.
- Retainer
- Ongoing work on a recurring basis.
Proof points
RIVET
demand engine built in The B2B Incubator
70% of pipeline was marketing-sourced after the program.
Case study on theb2bplaybook.com ↗Demand Generation Course
student outcomes
315+ graduates and a 5.0★ average rating.
Case study on theb2bplaybook.com ↗Playbook University
upskilling reach
315+ graduates from 300+ companies.
Case study on theb2bplaybook.com ↗Leadwave
Meta Ads Agency — Leadwave paid media result
3× ROI including our fees was reported for Leadwave.
Case study on theb2bplaybook.com ↗CRO School
revenue leader outcomes
100+ graduates and a 5.0★ rating.
Case study on theb2bplaybook.com ↗About The B2B Playbook
Building revenue-focused demand engines that shift pipeline attribution to marketing, The B2B Playbook is hired to turn uneven lead flow into predictable, revenue-aligned programs and to train revenue leaders to operate them. Its approach blends hands-on implementation with cohort training and consultancy, proven when a demand engine built in The B2B Incubator generated 70% of RIVET’s pipeline from marketing.
Industries served
All sources checked 2 Oct 2026.
Questions and answers
How do I contact The B2B Playbook?
Use Contact The B2B Playbook on this page and describe what you need. Haycion passes your request to The B2B Playbook, and they reply to the email you give.
Have a project for The B2B Playbook?
Send them a request. They reply by email.
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