# The B2B Playbook: Helps small to mid-sized B2B teams build revenue-focused demand programs via consulting, training and agency services.

> B2B marketing consultancy and training that builds revenue-focused demand programs.

- Firm type: Advisory firm
- Website: https://theb2bplaybook.com
- Listing: unclaimed

## Specialisms

- Demand generation
- Marketing strategy
- Go-to-market strategy
- Revenue operations
- Brand and positioning

## Engagement models

- Workshop or training
- Project
- Retainer
- Agency of record
- Productized service

## Industries served

- B2B SaaS
- Software
- Professional Services

## Geographies served

- Global

## Ideal client

- Stage: Bootstrapped
- Stage: Seed
- Stage: Series A
- Stage: Series B and later
- Stage: Established business
- Size: 11 to 50 people
- Size: 51 to 200 people
- Size: 201 to 1,000 people

## Services

- Demand Generation Course: Master demand generation to drive consistent pipeline growth for your B2B business.
- Chief Revenue School: Training program that empowers revenue leaders by aligning sales, marketing, and customer success for sustainable growth.
- Content Repurposing Course: Course to maximize content impact by repurposing and distributing across multiple channels.
- B2B Marketing Course: A complete B2B marketing system course to drive revenue and align marketing, sales, and customer success.
- Events Course: Training to run virtual events that effectively drive pipeline.
- The 5 BEs Framework: Practical framework that optimizes B2B revenue generation by aligning marketing, sales, and customer success.
- Playbook University: Structured, cohort-based learning providing practical marketing skills in a revenue-centric environment.
- Demand Generation Agency: Agency-style services to empower B2B growth by optimizing demand generation across channels.

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Canonical: https://haycion.com/advisors/theb2bplaybook-com
Source: Haycion Advisor Network, https://haycion.com/advisors
Listing extracted: 2026-09-19