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Roundel

Agencyroundel.com ↗

Helps brands reach Target guests with brand-safe, data-driven retail media across Target properties and premium publishers.

Runs measurement-driven retail media campaigns that connect ad exposure to retail performance across Target channels and publisher inventory.

Engagement models
Retainer, Project, Agency of record, Productized service
Works in
Global

Services

What you can hire Roundel for

Target Product Ads by Roundel

Delivers brand-safe, data-driven placements to reach Target guests across Target properties and premium publishers.

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Display by Roundel

Delivers brand-safe, data-driven placements to reach Target guests across Target properties and premium publishers.

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CTV by Roundel

Delivers brand-safe, data-driven placements to reach Target guests across Target properties and premium publishers.

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Programmatic by Roundel

Delivers brand-safe, data-driven placements to reach Target guests across Target properties and premium publishers.

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Search Ads by Roundel

Delivers brand-safe, data-driven placements to reach Target guests across Target properties and premium publishers.

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YouTube Ads by Roundel

Delivers brand-safe, data-driven placements to reach Target guests across Target properties and premium publishers.

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Social by Roundel

Delivers brand-safe, data-driven placements to reach Target guests across Target properties and premium publishers.

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Influencers by Roundel

Delivers brand-safe, data-driven placements to reach Target guests across Target properties and premium publishers.

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Fit

Is Roundel right for you?

A good fit if you are

  • In consumer brands, retail, consumer packaged goods, Direct-to-Consumer, e-commerce, advertising agencies or marketing services
  • Based anywhere: they work globally

How they engage

Retainer
Ongoing work on a recurring basis.
Project
A defined scope with one outcome.
Agency of record
The firm owns one function's ongoing work for you.
Productized service
A fixed package with a set scope and price.

About Roundel

Built into Target’s media ecosystem, Roundel gives brands direct access to Target guests through brand-safe, data-driven retail media across Target properties and premium publishers. It emphasizes measurement and cross-channel campaign design to tie advertising activity to measurable brand outcomes. Buyers engage Roundel when they need coordinated retail and publisher placements to reach Target shoppers and prefer working with Target’s in-house media capability.

Questions and answers

How do I contact Roundel?

Use Contact Roundel on this page and describe what you need. Haycion passes your request to Roundel, and they reply to the email you give.

Have a project for Roundel?

Send them a request. They reply by email.

Contact Roundel

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Contact Roundel