# Roundel: Helps brands reach Target guests with brand-safe, data-driven retail media across Target properties and premium publishers.

> Roundel is Target’s in-house retail media company delivering cross-channel, data-driven advertising to reach Target guests and drive measurable brand outcomes.

- Firm type: Agency
- Website: https://roundel.com
- Listing: unclaimed

## Specialisms

- Paid media
- Marketing strategy
- Demand generation
- Technology and data
- Partnerships and channels

## Engagement models

- Retainer
- Project
- Agency of record
- Productized service

## Industries served

- Consumer brands
- Retail
- CPG
- Direct-to-Consumer
- E-commerce
- Advertising Agencies
- Marketing Services

## Geographies served

- Global

## Services

- Target Product Ads by Roundel: Increase brand visibility and achieve higher ROAS with Target Product Ads on Target.com and the Target app.
- Display by Roundel: Achieve brand visibility on Target.com and over 150 premium publishers with Display by Roundel.
- CTV by Roundel: Engage Target shoppers with impactful CTV advertising on premium content.
- Programmatic by Roundel: Effortlessly reach high-intent shoppers at scale through a customizable programmatic advertising solution.
- Search Ads by Roundel: Drive high-intent traffic with targeted Google search placements.
- YouTube Ads by Roundel: Drive top-of-the-funnel awareness among Target guests using engaging YouTube video ads.
- Social by Roundel: Elevate brand engagement through targeted social media advertising.
- Influencers by Roundel: Drive authentic engagement and sales through expertly managed influencer collaborations.

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Canonical: https://haycion.com/advisors/roundel-com
Source: Haycion Advisor Network, https://haycion.com/advisors
Listing extracted: 2026-09-19