Custom Sales Training Programs
Designs and delivers tailored curricula and workshops for client sales teams to build selling capability and improve measurable revenue outcomes.
Ask about this →Global sales training firm that builds seller and manager capability to drive measurable revenue outcomes
Helps revenue teams improve selling skills and managerial coaching, with results such as a 116.6% improvement in sales call preparation at Cencora.
Services
Designs and delivers tailored curricula and workshops for client sales teams to build selling capability and improve measurable revenue outcomes.
Ask about this →Delivers frontline coaching and manager development to strengthen coaching skills and increase team selling effectiveness.
Ask about this →Configures and integrates training technology and platforms, including Salesforce AppExchange solutions, into the client's learning ecosystem.
Ask about this →Executes skill diagnostics and assessments with client sellers to pinpoint capability gaps and prioritize development needs.
Ask about this →Analyzes client sales performance data to measure training impact on revenue and surface actionable insights.
Ask about this →Evaluates and refines client sales processes and enablement to close execution gaps and raise win rates.
Ask about this →Creates industry-tailored training content aligned to client sector needs and proven use cases from their client roster.
Ask about this →Provides post-training reinforcement and sustainment to embed new behaviors and help maintain revenue gains.
Ask about this →Fit
Veolia
Veolia drove $289M in influenced opportunities through Consultative Selling training.
Case study on richardson.com ↗Oppenheimer Funds
Oppenheimer Funds saw a 60% improvement in strategic dialogue skills.
Case study on richardson.com ↗Endress+Hauser
Endress+Hauser achieved a 15% increase in intake orders.
Case study on richardson.com ↗OB Hospitalist Group
OB Hospitalist Group achieved a 7% increase in win rate.
Case study on richardson.com ↗Mitel
Mitel saw a 17% increase in monthly billings a short six months following training.
Case study on richardson.com ↗Cencora (AmerisourceBergen)
Cencora achieved 116.6% improvement in sales call preparation, 66.6% improvement in needs-based dialogue, and 29.8% overall skill gain.
Case study on richardson.com ↗Known for linking seller skill-building directly to measurable revenue outcomes, Richardson Sales Performance is often hired to diagnose execution gaps and lift win rates and billings. Its engagements have driven concrete results, including $289M in influenced opportunities for Veolia and a 17% increase in Mitel's monthly billings six months after training, and it is a Salesforce AppExchange partner.
All sources checked 2 Oct 2026.
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