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BBDO Worldwide

AgencyNew York, NY, USAwww.bbdo.com ↗

Global advertising network that builds big, influential brand campaigns for major consumer brands.

It produces culturally resonant advertising and campaigns that lift sales; Protect The Peanut for M&M's fueled over $1B in peanut M&M's sales.

Team size
More than 200
Languages
English
Works in
Global, United States, Europe
Ideal client stage
Established business, Enterprise
Ideal client size
More than 1,000 people

Services

What you can hire BBDO Worldwide for

Creative advertising campaign development

For clients, develops big-idea advertising that creates mass reach and commercial impact, evidenced by Pepsi The Choice's 35B+ impressions and 29% sales growth.

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Brand strategy and positioning

Helps clients define brand positioning and strategic direction to turn brands into cultural moments that drive measurable growth, as with M&M's Protect The Peanut.

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Rebranding and visual identity

Delivers visual identity updates to support iconic campaigns and product growth, contributing to results such as Škoda Duobell's €79M projected sales contribution.

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Integrated media and paid‑media planning

Plans integrated paid media to maximize reach and impressions across channels, proven by campaigns like Pepsi The Choice generating 35B+ impressions.

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Content and social campaign production

Produces content and social campaigns that engage audiences and fuel sales, for example M&M's Protect The Peanut drove over $1B in peanut M&M's sales.

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Research‑driven insight and creative testing

Uses research and creative testing to refine ideas and predict commercial outcomes, demonstrated by WHISKAS Lucky Cat's 12% Southeast Asia sales uplift.

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High‑profile launch and event campaigns

Executes high-profile launches and events designed to create cultural impact and market share gains, as Budweiser's American Icons delivered a 0.16 share increase.

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Fit

Is BBDO Worldwide right for you?

A good fit if you are

  • An established business or an enterprise with More than 1,000 people
  • In food & beverage, confectionery, automotive, retail, pet care, quick service restaurants or consumer packaged goods
  • Based anywhere: they work globally

Proof points

Ads In My Phone Calls (Skinny)

Customers spent 26.5 hours talking on the sponsored phone line during the 5 week promotion.

Case study on bbdo.com ↗

American Icons (Budweiser)

Budweiser saw a +.16 gain in share, taking 45,000 cases worth of beer sales from competitors in February alone.

Case study on bbdo.com ↗

About BBDO Worldwide

Delivering culturally resonant, big-idea campaigns that shift sales and market share, the network is hired to turn global consumer brands into cultural moments and measurable growth; its work on Pepsi The Choice generated 35B+ impressions and contributed to 29% year-over-year sales growth. Clients bring them when they need breakthrough creative that drives mass reach and clear commercial impact.

Questions and answers

How do I contact BBDO Worldwide?

Use Contact BBDO Worldwide on this page and describe what you need. Haycion passes your request to BBDO Worldwide, and they reply to the email you give.

Have a project for BBDO Worldwide?

Send them a request. They reply by email.

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