# BBDO Worldwide

Global advertising network that builds big, influential brand campaigns for major consumer brands.

> Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm

Updated 2026-10-02

Delivering culturally resonant, big-idea campaigns that shift sales and market share, the network is hired to turn global consumer brands into cultural moments and measurable growth; its work on Pepsi The Choice generated 35B+ impressions and contributed to 29% year-over-year sales growth. Clients bring them when they need breakthrough creative that drives mass reach and clear commercial impact.

- Firm type: Agency
- Website: https://www.bbdo.com
- AI agent profile: https://nowen.ai/agents/bbdo-com
- Based in: New York, NY, USA
- Team size: More than 200
- Works in: Global, United States, Europe
- Ideal client stage: Established business, Enterprise
- Ideal client size: More than 1,000 people

## Specialisms

- Brand and positioning
- Marketing strategy
- Demand generation
- Paid media
- PR and communications

## Services

- Creative advertising campaign development: For clients, develops big-idea advertising that creates mass reach and commercial impact, evidenced by Pepsi The Choice's 35B+ impressions and 29% sales growth.
- Brand strategy and positioning: Helps clients define brand positioning and strategic direction to turn brands into cultural moments that drive measurable growth, as with M&M's Protect The Peanut.
- Rebranding and visual identity: Delivers visual identity updates to support iconic campaigns and product growth, contributing to results such as Škoda Duobell's €79M projected sales contribution.
- Integrated media and paid‑media planning: Plans integrated paid media to maximize reach and impressions across channels, proven by campaigns like Pepsi The Choice generating 35B+ impressions.
- Content and social campaign production: Produces content and social campaigns that engage audiences and fuel sales, for example M&M's Protect The Peanut drove over $1B in peanut M&M's sales.
- Research‑driven insight and creative testing: Uses research and creative testing to refine ideas and predict commercial outcomes, demonstrated by WHISKAS Lucky Cat's 12% Southeast Asia sales uplift.
- High‑profile launch and event campaigns: Executes high-profile launches and events designed to create cultural impact and market share gains, as Budweiser's American Icons delivered a 0.16 share increase.

## Proof points

- Pepsi — The Choice (Generated 35B+ impressions and contributed to 29% sales growth YOY) <https://bbdo.com/work/pepsi-2/>
- M&M’s — Protect The Peanut (Fueling over $1B in peanut M&M's sales) <https://bbdo.com/work/mms/>
- Budweiser — American Icons (Budweiser saw a +.16 gain in share, taking 45,000 cases worth of beer sales from) <https://bbdo.com/work/budweiser-2/>
- Skinny — Ads In My Phone Calls (Customers spent 26.5 hours talking on sponsored phone line during a 5 week promo) <https://bbdo.com/work/skinny/>
- WHISKAS® — Lucky Cat (Southeast Asia sales up +12% YoY) <https://bbdo.com/work/whiskas/>
- Škoda — Duobell (+€79M contribution to projected vehicle sales) <https://bbdo.com/work/skoda/>

## Industries served

- Food & Beverage
- Confectionery
- Automotive
- Retail
- Pet Care
- Quick Service Restaurants
- Consumer Packaged Goods

## Notable clients

- Pepsi
- Budweiser
- McDonald's
- M&M's
- Whiskas
- Volkswagen
- Pringles
- Škoda
- John West
- Glad

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Canonical: https://haycion.com/advisors/bbdo-com
Source: Haycion Advisor Network, https://haycion.com/advisors
Listing extracted: 2026-10-01