Outcome‑based marketing strategy (OBM)
Client teams set measurable business goals and receive a prioritized marketing plan tied to outcomes and pipeline.
Ask about this →WS
Walker Sands
Full‑service B2B marketing and PR agency that drives measurable business outcomes for growth‑stage and enterprise B2B companies.
Builds research-led marketing and PR programs that connect reputation to revenue, evidenced by a Sophos program that increased top-tier coverage by 71%.
- Engagement models
- Agency of record, Project, Retainer
- Founded
- 2001
- Works in
- United States, North America
- Ideal client stage
- Series A, Series B and later, Enterprise
- Ideal client size
- 51 to 200 people, 201 to 1,000 people, More than 1,000 people
Services
What you can hire Walker Sands for
Public relations & thought leadership programs
Clients engage in multi-year media and messaging programs designed to shift perception and increase top-tier coverage, as with Sophos.
Ask about this →Content strategy & original research
Clients commission original research and content series to create narrative assets and fuel data-driven campaigns like Entrust's.
Ask about this →Brand strategy & creative identity
Clients undertake multi-channel brand work to reposition products and shift industry perception, as in the Aptos relaunch.
Ask about this →Digital marketing, paid media & SEO/GEO
Clients implement combined paid and SEO approaches to improve paid and organic performance, modeled on Sendbird's case study.
Ask about this →Revenue operations & CRM implementation
Clients align sales and marketing systems and CRM to convert marketing activity into measurable revenue outcomes.
Ask about this →Fit
Is Walker Sands right for you?
A good fit if you are
- A Series A startup, a Series B or later company or an enterprise with 51 to 200 people, 201 to 1,000 people or More than 1,000 people
- In technology, cloud + IT services, cybersecurity, fintech / financial services, marketing technology, retail + e-commerce, healthcare or professional services
- Based in the United States or North America
How they engage
- Agency of record
- The firm owns one function's ongoing work for you.
- Project
- A defined scope with one outcome.
- Retainer
- Ongoing work on a recurring basis.
Proof points
Sophos
Sophos Leverages PR to Advance Cybersecurity Leadership Position
Sophos increased top-tier coverage by 71% and share of voice by 8% as a result of Walker Sands’ PR initiatives.
Case study on walkersands.com ↗Entrust
Entrust Disrupts the Payments Industry With Data-Driven Campaign
Helped Entrust disrupt the payments industry with a data-driven campaign.
Case study on walkersands.com ↗Aptos
Aptos Challenges Industry Perception with Multi-Channel Brand Campaign
Challenged industry perception for Aptos with a multi-channel brand campaign.
Case study on walkersands.com ↗Sendbird
Sendbird Paid and SEO Strategy
Delivered paid and SEO strategy for Sendbird.
Case study on walkersands.com ↗Loop
Strategic PR Elevates Loop as Leader in the Competitive E-commerce Returns Space
Elevated Loop's leadership position in the e-commerce returns space through strategic PR.
Case study on walkersands.com ↗About Walker Sands
Turning original insight into measurable commercial results defines Walker Sands' approach; the firm uses research-backed narratives and tightly measured, multi-channel programs to shift market perception and accelerate pipeline, evidenced by a multi-year Sophos program that increased top-tier coverage by 71%.
Industries served
All sources checked 15 Oct 2026.
Questions and answers
How do I contact Walker Sands?
Use Contact Walker Sands on this page and describe what you need. Haycion passes your request to Walker Sands, and they reply to the email you give.
Have a project for Walker Sands?
Send them a request. They reply by email.
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