Paid Media (full-funnel)
Implements cross-channel paid programs to lower cost per conversion and scale conversions, as seen in LexisNexis (61% cost improvement; 922% more conversions).
Ask about this →SS
Silverback Strategies
Data-driven marketing partner for mid-market brands driving revenue with paid media, SEO, content and measurement.
Drives measurable customer growth through targeted campaigns and testing, achieving a 300% surge in membership applications for Apple Federal Credit Union and a 69% drop in cost per application.
- Engagement models
- Retainer, Project, Outsourced team
- Works in
- United States
- Ideal client stage
- Established business, Series B and later
- Ideal client size
- 201 to 1,000 people, More than 1,000 people
- Pricing
- Free audit for brands spending over $50K/month on media.
Services
What you can hire Silverback Strategies for
Paid Search (SEM)
Optimizes search presence and bids to drive measurable sales and branded search lift, supported by a branded search case study tying search to sales.
Ask about this →Paid Social
Designs and runs social campaigns that drove a 300% increase in membership applications and a 69% drop in cost per application for Apple Federal Credit Union.
Ask about this →Performance Creative
Develops and tests creative and mobile UX to increase leads and clicks, evidenced by 44% more leads in Meta work and 63% higher admissions clicks in higher ed.
Ask about this →Search Engine Optimization (SEO)
Boosts organic visibility and branded search to drive measurable revenue outcomes demonstrated in the firm's branded search case study.
Ask about this →Content Marketing
Crafts content strategies to expand organic reach and support conversion growth contributing to case study-reported revenue gains.
Ask about this →Measurement & Analytics
Sets up analytics and attribution to connect campaigns to revenue and validate outcomes reported across multiple client case studies.
Ask about this →Advanced Measurement & Testing (MMM & Incrementality)
Runs incrementality testing and modeling to quantify incremental sales and optimize spend, linking tactics to sales in case work.
Ask about this →Fit
Is Silverback Strategies right for you?
A good fit if you are
- An established business or a Series B or later company with 201 to 1,000 people or More than 1,000 people
- In financial services, healthcare, higher education, home services, legal services, senior living, retail or insurance
- Based in the United States
How they engage
- Retainer
- Ongoing work on a recurring basis.
- Project
- A defined scope with one outcome.
- Outsourced team
- The firm's people run delivery alongside yours.
Proof points
Long Roofing
geographic expansion
Achieved a 242% increase in revenue and a 429% increase in online leads.
Case study on silverbackstrategies.com ↗LexisNexis
paid media performance
Improved Cost Per Conversion by 61% and increased Conversions by 922%.
Case study on silverbackstrategies.com ↗Armed Forces Mutual
financial services growth
Generated a 117% increase in leads and a 100% increase in website traffic.
Case study on silverbackstrategies.com ↗Apple Federal Credit Union
TikTok campaign
Delivered a 300% surge in membership applications and a 69% drop in cost per application.
Case study on silverbackstrategies.com ↗Meta, Mastered: specialty insurer
Generated 44% more leads with 0% more spend.
Case study on silverbackstrategies.com ↗Johns Hopkins School of Education
UX change
Achieved a 63% increase in admissions clicks with one mobile UX change.
Case study on silverbackstrategies.com ↗About Silverback Strategies
Data-driven experimentation and revenue-first measurement define Silverback Strategies’ approach; clients hire them to cut acquisition costs and scale conversions through rigorous testing and attribution, with results such as a LexisNexis engagement that improved cost per conversion 61% and increased conversions 922%.
Industries served
All sources checked 15 Oct 2026.
Questions and answers
How do I contact Silverback Strategies?
Use Contact Silverback Strategies on this page and describe what you need. Haycion passes your request to Silverback Strategies, and they reply to the email you give.
Have a project for Silverback Strategies?
Send them a request. They reply by email.
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