B2B appointment setting
Books meetings for buyers and schedules confirmed calls, proven by 54 meetings delivered during a 15-month US market push.
Ask about this →MG
Martal Group
Global B2B sales partner delivering AI‑powered outbound lead generation and outsourced sales teams for technology companies
Delivers AI-enhanced outbound sales and outsourced SDR teams to scale enterprise pipelines and enter new markets; holds SOC II certification.
- Engagement models
- Retainer, Fractional executive, Project
- Team size
- More than 200
- Founded
- 2009
- Languages
- English, Spanish, German, French
- Works in
- Global, North America, United States, Europe
- Ideal client stage
- Series A, Series B and later, Enterprise
- Ideal client size
- 51 to 200 people, 201 to 1,000 people, More than 1,000 people
- Pricing
- $19,250 to hire and train an SDR.
Services
What you can hire Martal Group for
Outbound lead generation
Generates high-volume prospect lists, demonstrated by 30,000 prospects per month delivered for Jedox.
Ask about this →Cold email campaigns
Runs targeted outreach that produced 808 MQLs and 84 SQLs from 971 leads in 15 months for a software development client.
Ask about this →AI sales platform access & implementation
Provides access to AI-driven sales tooling and implements it to support prospecting processes and tracking.
Ask about this →Sales outsourcing (SDRs & sales executives)
Deploys outsourced SDRs and sales executives who managed $1.2M in annual sales for Clickworker and ongoing enterprise qualification.
Ask about this →LinkedIn lead generation
Builds LinkedIn prospect lists and outreach at scale, evidenced by 25,000 prospects per month for Spice.
Ask about this →Cold calling services
Delivers phone outreach alongside other channels, contributing to enterprise prospect volumes such as 5,500 prospects per month for Spin.ai.
Ask about this →Inbound lead qualification & onboarding
Qualifies inbound interest and supports onboarding, as when Martal managed $1.2M in annual sales and three master service agreements for Clickworker.
Ask about this →Fit
Is Martal Group right for you?
A good fit if you are
- A Series A startup, a Series B or later company or an enterprise with 51 to 200 people, 201 to 1,000 people or More than 1,000 people
- In technology, SaaS, software, enterprise software, IT services, professional services, management consulting or managed services
- Based anywhere: they work globally
How they engage
- Retainer
- Ongoing work on a recurring basis.
- Fractional executive
- A senior leader works part-time inside your team.
- Project
- A defined scope with one outcome.
Proof points
AI and Machine Learning case study
In 13 months the campaign generated 153 SQLs and 84 booked meetings.
Case study on martal.ca ↗Manufacturing case study
In 14 months the campaign generated 203 SQLs and 107 booked meetings.
Case study on martal.ca ↗B2B SaaS case study
In 26 months the campaign generated 185 SQLs and 144 booked meetings.
Case study on martal.ca ↗Fintech cold calling case study
Each month the campaign targeted 30 000 prospects and produced 21 qualified leads.
Case study on martal.ca ↗Energy and Solar LinkedIn case study
In 15 months the campaign generated 218 SQLs and 196 booked meetings.
Case study on martal.ca ↗Consulting lead generation results
In 23 months the campaign delivered 144 booked meetings, 151 SQLs, 912 MQLs and 1,207 leads.
Case study on martal.ca ↗About Martal Group
Known for scaling prospecting volumes into measurable pipelines, Martal Group is engaged to open new enterprise and US markets for technology vendors using AI-driven outbound outreach and embedded sales teams. Proof includes generating 971 leads (808 MQLs, 84 SQLs, 54 meetings) for a software development company in 15 months and maintaining SOC II certification.
Industries served
All sources checked 15 Oct 2026.
Questions and answers
How do I contact Martal Group?
Use Contact Martal Group on this page and describe what you need. Haycion passes your request to Martal Group, and they reply to the email you give.
Have a project for Martal Group?
Send them a request. They reply by email.
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