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Ironpaper, Inc.

AgencyNew York, New York, United Stateswww.ironpaper.com ↗

B2B growth agency that helps tech and software companies drive ABM, content, demand generation and lead generation

Builds measurable demand and ABM programs for tech firms and produced $700k in closed-won deals in a Lightning Step engagement.

Engagement models
Retainer, Project, Workshop or training
Team size
51 to 200
Founded
2003
Languages
English
Works in
United States
Ideal client size
201 to 1,000 people, More than 1,000 people

Services

What you can hire Ironpaper, Inc. for

Account-based marketing (ABM) strategy & execution

Works with clients to define target accounts, create personalized outreach, and measure pipeline impact via CRM tracking.

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Demand generation & lead generation campaigns

Plans and runs multi-channel campaigns to drive leads and pipeline, evidenced by cases with dramatic lead growth and pipeline gains.

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B2B content strategy and creation

Develops content programs that increase conversions and influenced opportunities, evidenced by one client’s $3.5M in influenced opportunities.

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Website design, UX and conversion optimization

Redesigns websites and optimizes funnels to raise visits and conversions, for example adding 17k visits and 108 more ranked keywords for one client.

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SEO and organic search strategy

Executes SEO programs that grow search visibility and rankings, proven by a 3,660 increase in search ranking positions for one client.

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Sales enablement and marketing-to-sales alignment

Aligns marketing and sales processes to create MQL and SQL growth, such as an 86% MQL increase and 10 SQLs in one month for a client.

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CRM and marketing technology implementation (HubSpot)

Implements HubSpot and integrates martech as a HubSpot Diamond partner to enable attribution, campaign tracking and pipeline reporting.

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Growth consulting, diagnostics and measurement

Performs diagnostics and measurement to identify bottlenecks and quantify impact, illustrated by $1M pipeline growth and $700k closed-won in a Lightning Step case.

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Fit

Is Ironpaper, Inc. right for you?

A good fit if you are

  • A company with 201 to 1,000 people or More than 1,000 people
  • In SaaS, IoT, information technology, technology, manufacturing, energy, logistics or healthcare
  • Based in the United States

How they engage

Retainer
Ongoing work on a recurring basis.
Project
A defined scope with one outcome.
Workshop or training
Sessions that teach your team a method or a skill.

Proof points

Lightning Step

Transforming Marketing From a Cost‑Center to a Growth‑Driver

Created $1M in pipeline growth across deal stages.

Case study on ironpaper.com ↗

About Ironpaper, Inc.

Known for turning marketing into a measurable revenue engine through data-driven programs tied directly to marketing and sales systems. The firm is hired to fix low pipeline, weak conversion and inconsistent lead flow by aligning activities to revenue metrics and operationalizing attribution. Proof includes a Lightning Step engagement that produced $700k in closed-won deals and $1M in pipeline growth and HubSpot Diamond certification.

Questions and answers

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