HPZ Marketing

Fractional and interim marketing leadership for small businesses to align marketing with revenue and drive growth.

Engagement models: Fractional executive, Interim executive, Retainer, Project
Ideal client stage: Bootstrapped, Established business
Ideal client size: 1 to 10 people, 11 to 50 people, 51 to 200 people
Works in: North America, United States, Europe
Based in: Minneapolis, MN, United States

Specialisms

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Fractional and interim marketing leadership for small businesses to align marketing with revenue and drive measurable growth.

Fractional CMO
Senior-level, part-time marketing leadership to provide strategic direction and align marketing with revenue without full-time costs.
Sales Funnel Growth
Design and implementation of streamlined sales funnel systems focused on customer acquisition and retention.
Go-to-Market Strategy
Shaping go-to-market approaches to position offerings, reach target customers, and connect marketing activities to sales goals.
Measurable Marketing Plans
Building metrics-driven marketing plans that emphasize accountability, ROI, and outcomes tied to revenue.
Marketing Team Leadership
Leading in-house marketing teams and managing external partners to deliver consistent execution and strategic alignment.
Marketing-to-Sales Systems
Implementing repeatable systems and processes that connect marketing activities directly to sales performance and results.
Customer-Centric Growth
Practical, customer-focused tactics to help small businesses acquire and retain customers while optimizing marketing budgets.

Certifications: Women-Owned (national certification)