FL

Free Agency, LLC

AgencyFlorida, United Statesfreeagency.ai ↗

Fractional CMOs and growth playbooks for home-service trades to scale revenue and simplify marketing.

Provides fractional CMO leadership and executable growth playbooks for home-service trades; Free Agency hit seven figures in its first year.

Engagement models
Fractional executive, Retainer, Project
Founded
2024
Languages
English
Works in
United States
Ideal client stage
Established business, Enterprise
Ideal client size
201 to 1,000 people, More than 1,000 people
Pricing
The Coach: $1,250/hr; The Captain: $15,000/month; The Commissioner: $25,000/month; LSA starter package: $250/month; LSA highest-volume package: $1,000/month

Services

What you can hire Free Agency, LLC for

Fractional CMO — The Coach

Provides a part-time CMO who coaches the client's marketing function and prioritizes revenue-focused campaigns and simplification.

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Fractional CMO — The Captain

Assigns a part-time CMO to lead campaign execution, coordinate channels and drive measurable revenue growth.

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Fractional CMO — The Commissioner

Places a senior fractional CMO to oversee strategy, vendor coordination and performance accountability across marketing.

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Local Services Ads (LSA) management

Manages LSA accounts, optimizing spend and targeting to pursue LSA ROAS performance often reported in the 10-20x range.

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Yelp Ads management

Runs and optimizes Yelp paid listings leveraging Yelp Platinum Partner practices to improve visibility and returns.

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Growth playbooks & go-to-market strategy

Designs repeatable growth playbooks and go-to-market plans to scale revenue and simplify the client's marketing approach.

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Marketing operations & attribution

Implements marketing operations and channel-level attribution to measure performance and calculate aggregate ROAS.

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Greenfield market launches & expansion planning

Plans and executes new market launches and expansion strategies, using partner-informed pricing where clients saw 20-30% rate jumps.

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Fit

Is Free Agency, LLC right for you?

A good fit if you are

  • An established business or an enterprise with 201 to 1,000 people or More than 1,000 people
  • In HVAC, plumbing, electrical, restoration, garage doors, roofing, landscaping or solar
  • Based in the United States

How they engage

Fractional executive
A senior leader works part-time inside your team.
Retainer
Ongoing work on a recurring basis.
Project
A defined scope with one outcome.

Proof points

Lead aggregators case study (paid listings totals)

Paid Listings generated 7,132 leads, 4,839 new customer jobs and $7,163,092.08 revenue with ROAS 7.0.

Case study on freeagency.ai ↗

About Free Agency, LLC

Turning local ad spend into predictable, high-ROAS pipelines through data-driven channel mixes and clear attribution, Free Agency focuses on resolving fractured marketing that stalls growth. Buyers engage them to simplify channels, set measurable KPIs and scale revenue; the Grasshopper Group case study shows an aggregate ROAS of 7.0 across paid listings and channels.

Questions and answers

How do I contact Free Agency, LLC?

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