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The Brooks Group

Advisory firmbrooksgroup.com ↗

Helps B2B organizations accelerate revenue with evidence-based sales training, coaching and leadership development.

Delivers practical sales skill adoption, coaching and leadership development to lift win rates and consistency; named a Training Industry Top 20 Sales Training and Enablement Company in 2025.

Engagement models
Workshop or training, Project, Productized service
Founded
1977
Languages
English

Services

What you can hire The Brooks Group for

IMPACT Selling® training

Client teams undergo an established selling methodology rollout that in one engagement contributed to a record year in 2023.

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Sales Coaching

Client leaders participate in recurring coaching sessions to embed new behaviors and improve on-the-job seller performance.

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Sales Leadership Training

Client managers attend programs to strengthen sales leadership, coaching and team-management capabilities.

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Sales Assessments (Sales Team Insights)

Client receives diagnostic reports on team strengths, gaps and development priorities to guide hiring and training decisions.

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Sales Consulting Services

Client engages tailored consulting to address specific go-to-market or revenue challenges, as done for Hitachi Energy.

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Sales Training Reinforcement (BrooksUP™)

Client gains follow-up reinforcement resources and ongoing support to sustain skills after live programs.

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Sales Negotiations Training

Client sellers receive practice and techniques aimed at improving negotiation outcomes on deals.

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Strategic Account Management

Client account teams adopt strategic account planning and governance to grow and retain their largest customers.

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Fit

Is The Brooks Group right for you?

A good fit if you are

  • In agriculture, aviation, construction, distribution, energy, logistics, manufacturing or healthcare

How they engage

Workshop or training
Sessions that teach your team a method or a skill.
Project
A defined scope with one outcome.
Productized service
A fixed package with a set scope and price.

Proof points

The Brooks Group

The Brooks Group Recognized Among Notable Providers in Global Research Firm’s Sales Training Services Landscape, Q4 2024

Named among notable providers in Forrester’s Sales Training Services Landscape, Q4 2024.

Case study on brooksgroup.com ↗

The Brooks Group

The Brooks Group Included in Sales Training Services Report by Independent Research Firm

Included in The Forrester Wave™: Sales Training Services, Q1 2025.

Case study on brooksgroup.com ↗

The Brooks Group

The Brooks Group Named Training Industry Top 20 Sales Training and Enablement Company 2025

Named a Top 20 Sales Training and Enablement Company by Training Industry in 2025.

Case study on brooksgroup.com ↗

The Brooks Group

The Brooks Group Named a Training Industry Top 20 Sales Training Company 2026

Named a 2026 Top 20 Sales Training Company by Training Industry.

Case study on brooksgroup.com ↗

The Brooks Group

The Brooks Group Wins Stevie® Awards for Sales & Customer Service

Received three Stevie® Awards in 2026, including two Silver and one Bronze.

Case study on brooksgroup.com ↗

The Brooks Group

The Brooks Group Named Great Employer to Work for in North Carolina 2026

Named a winner in the 2026 Great Employers to Work for in North Carolina.

Case study on brooksgroup.com ↗

About The Brooks Group

Known for evidence-focused skill transfer that links training to measurable revenue outcomes, The Brooks Group is engaged to turn learning into consistent seller performance and stronger sales leadership. Buyers hire them to fix stalled pipeline conversion and leadership gaps. Its work produced tangible results: an engagement with AUMA helped that client deliver a record year in 2023.

Questions and answers

How do I contact The Brooks Group?

Use Contact The Brooks Group on this page and describe what you need. Haycion passes your request to The Brooks Group, and they reply to the email you give.

Have a project for The Brooks Group?

Send them a request. They reply by email.

Contact The Brooks Group

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