{"schemaVersion":2,"listingUrl":"https://haycion.com/advisors/wolffolins-com","markdownUrl":"https://haycion.com/advisors/wolffolins-com.md","jsonUrl":"https://haycion.com/advisors/wolffolins-com.json","name":"Wolff Olins","headline":"Helps ambitious organisations unite brand, culture and experience to drive transformational growth.","firmType":"Advisory firm","website":"https://www.wolffolins.com","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm"},"updatedAt":"2026-10-15T16:54:47.970Z","extractedAt":"2026-10-02T08:07:00.962Z","dateLine":{"kind":"checked","date":"2026-10-02T08:07:00.962Z"},"about":"Known for aligning brand, culture and experience to deliver measurable business outcomes, the firm is engaged to prepare organisations for major transitions and growth moments such as IPOs and product launches. Its approach combines brand thinking with people and digital design, focused on measurable uplift; work for Uber delivered a 51% increase in brand value ahead of its IPO.","intro":"The firm helps organisations align brand, culture and customer experience for launches and growth; work for LG Electronics generated 6.7 billion campaign impressions worldwide.","titlePhrase":"Brand and Experience Advisory Firm","agentUrl":"https://nowen.ai/agents/wolffolins-com","contactUrl":"https://haycion.com/advisors/wolffolins-com/contact","boonFrontDoor":{"url":"https://boon.ai/agents/wolffolins-com","label":"Send Wolff Olins a request on Boon","sub":"Boon forwards it to Wolff Olins and invites them to reply."},"facts":[{"label":"Engagement models","value":"Project, Workshop or training, Retainer"},{"label":"Team size","value":"More than 200"},{"label":"Founded","value":"1965"},{"label":"Works in","value":"Global, North America, United Kingdom, Europe, Asia Pacific"}],"idealClient":{"stages":["Enterprise","Established business"],"sizes":["More than 1,000 people","201 to 1,000 people"]},"fit":{"goodFit":["An enterprise or an established business with More than 1,000 people or 201 to 1,000 people","In travel & hospitality, sports, consumer goods, technology, financial services, healthcare, culture and education or media & entertainment","Based anywhere: they work globally"],"engagement":[{"label":"Project","definition":"A defined scope with one outcome."},{"label":"Workshop or training","definition":"Sessions that teach your team a method or a skill."},{"label":"Retainer","definition":"Ongoing work on a recurring basis."}]},"specialisms":[{"slug":"brand-and-positioning","label":"Brand and positioning","hubUrl":"https://haycion.com/advisors/specialism/brand-and-positioning"},{"slug":"marketing-strategy","label":"Marketing strategy","hubUrl":"https://haycion.com/advisors/specialism/marketing-strategy"},{"slug":"people-and-talent","label":"People and talent","hubUrl":"https://haycion.com/advisors/specialism/people-and-talent"},{"slug":"web-and-design","label":"Web and design","hubUrl":"https://haycion.com/advisors/specialism/web-and-design"}],"services":[{"name":"Brand strategy","description":"Defines positioning, propositions and marketing direction to grow brand value and readiness for major milestones, as seen in Uber's IPO uplift."},{"name":"Visual identity","description":"Creates visual systems and identity work that reshape perception and drive audience growth, exemplified by Leeum Museum's 54% monthly visitor rise."},{"name":"Verbal identity","description":"Develops naming, messaging and tone of voice to amplify launches and social reach, shown by GSK's 247,000 launch mentions in the first month."},{"name":"Brand architecture","description":"Maps product and portfolio relationships to clarify roles and customer journeys, helping organisations scale and communicate complexity."},{"name":"Culture strategy & EVP","description":"Builds employee value propositions and culture plans that align talent and brand to support transformation and internal engagement."},{"name":"Employer brand","description":"Designs employer-facing narratives and programs to attract and retain talent, integrating people and talent strategy with external brand."},{"name":"Digital experience","description":"Designs web and digital experiences and journeys to increase traffic and creator economics, reflected in Patreon's 10% rise in monthly web visits."},{"name":"Physical environments","description":"Plans physical spaces and experiences to deepen audience engagement and footfall, as seen in Leeum Museum's post-rebrand visitor growth."}],"proofPoints":[{"title":"51% increase in brand value ahead of IPO","url":"https://www.wolffolins.com/work/uber","metric":"51% increase in brand value ahead of their initial IPO","client":"Uber","summary":"Achieved a 51% increase in brand value ahead of their initial IPO."},{"title":"visitor growth after rebrand","url":"https://www.wolffolins.com/work/leeum","metric":"54% increase in monthly visitor numbers","client":"Leeum Museum of Art","summary":"Delivered a 54% increase in monthly visitor numbers."},{"title":"traffic and creator economics uplift","url":"https://www.wolffolins.com/work/patreon","metric":"10% Increase in monthly web visits","client":"Patreon","summary":"Delivered a 10% increase in monthly web visits."},{"title":"social response and launch reach","url":"https://www.wolffolins.com/work/gsk","metric":"247,000 social mentions of the launch in first month","client":"GSK","summary":"Generated 247,000 social mentions of the launch in the first month."},{"title":"engagement and growth after rebrand","url":"https://www.wolffolins.com/work/bite-back","metric":"250% social engagements increase","client":"Bite Back","summary":"Achieved a 250% increase in social engagements."},{"title":"campaign and social impact","url":"https://www.wolffolins.com/work/lg-electronics","metric":"6.7 billion Campaign impressions (views) worldwide","client":"LG Electronics","summary":"Achieved 6.7 billion campaign impressions worldwide."}],"industries":[{"slug":"travel-and-hospitality","label":"Travel & Hospitality","hubUrl":"https://haycion.com/advisors/industry/travel-and-hospitality"},{"slug":"sports","label":"Sports","hubUrl":"https://haycion.com/advisors/industry/sports"},{"slug":"consumer-goods","label":"Consumer Goods","hubUrl":"https://haycion.com/advisors/industry/consumer-goods"},{"slug":"technology","label":"Technology","hubUrl":"https://haycion.com/advisors/industry/technology"},{"slug":"financial-services","label":"Financial Services","hubUrl":"https://haycion.com/advisors/industry/financial-services"},{"slug":"healthcare","label":"Healthcare","hubUrl":"https://haycion.com/advisors/industry/healthcare"},{"slug":"culture-and-education","label":"Culture and Education","hubUrl":"https://haycion.com/advisors/industry/culture-and-education"},{"slug":"media-and-entertainment","label":"Media & Entertainment","hubUrl":"https://haycion.com/advisors/industry/media-and-entertainment"}],"notableClients":["Uber","GSK","TikTok","LG Electronics","Decathlon","Lloyds","Mercedes-AMG Petronas F1 Team","Kenvue","McKinsey","Patreon"],"certifications":[],"faq":[]}