{"schemaVersion":2,"listingUrl":"https://haycion.com/advisors/werkinsight-com","markdownUrl":"https://haycion.com/advisors/werkinsight-com.md","jsonUrl":"https://haycion.com/advisors/werkinsight-com.json","name":"Werk LLC","headline":"B2B market research agency helping manufacturers, tech and financial firms turn customer insights into strategic action.","firmType":"Agency","website":"https://werkinsight.com","location":"Nashville, TN, United States","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm"},"updatedAt":"2026-10-15T23:39:55.235Z","extractedAt":"2026-10-02T08:04:38.671Z","dateLine":{"kind":"checked","date":"2026-10-02T08:04:38.671Z"},"about":"Converting deep B2B interviews and mixed-method studies into clear go-to-market decisions, Werk is known for turning customer insight into executable plans through stakeholder alignment and pragmatic recommendations. Buyers hire them to validate concepts, enter new verticals, or design product launch mechanics; proof includes global concept testing for a fintech product that interviewed more than 700 decision-makers across markets.","intro":"Translates B2B customer research into actionable product, pricing and launch plans; conducted 250 facilitated interviews with senior decision-makers at large hospitals and health systems.","titlePhrase":"B2B Market Research Agency","agentUrl":"https://nowen.ai/agents/werkinsight-com","contactUrl":"https://haycion.com/advisors/werkinsight-com/contact","boonFrontDoor":{"url":"https://boon.ai/agents/werkinsight-com","label":"Send Werk LLC a request on Boon","sub":"Boon forwards it to Werk LLC and invites them to reply."},"facts":[{"label":"Engagement models","value":"Project, Retainer, Workshop or training"},{"label":"Founded","value":"2021"},{"label":"Works in","value":"Global, United States"}],"idealClient":{"stages":["Established business","Enterprise"],"sizes":["201 to 1,000 people","More than 1,000 people"]},"fit":{"goodFit":["An established business or an enterprise with 201 to 1,000 people or More than 1,000 people","In technology, IT services, manufacturing, construction, financial services, fintech, professional services or transportation","Based anywhere: they work globally"],"engagement":[{"label":"Project","definition":"A defined scope with one outcome."},{"label":"Retainer","definition":"Ongoing work on a recurring basis."},{"label":"Workshop or training","definition":"Sessions that teach your team a method or a skill."}]},"specialisms":[{"slug":"market-research","label":"Market research","hubUrl":"https://haycion.com/advisors/specialism/market-research"},{"slug":"competitive-intelligence","label":"Competitive intelligence","hubUrl":"https://haycion.com/advisors/specialism/competitive-intelligence"},{"slug":"brand-and-positioning","label":"Brand and positioning","hubUrl":"https://haycion.com/advisors/specialism/brand-and-positioning"},{"slug":"product-marketing","label":"Product marketing","hubUrl":"https://haycion.com/advisors/specialism/product-marketing"},{"slug":"pricing-and-packaging","label":"Pricing and packaging","hubUrl":"https://haycion.com/advisors/specialism/pricing-and-packaging"}],"services":[{"name":"B2B competitor benchmarking","description":"Uses qualitative interviews, including senior executives, to benchmark competitor adoption and positioning."},{"name":"Concept development & testing","description":"Runs global concept tests using large-scale interviews and mixed-method data to validate new product ideas."},{"name":"Product development research","description":"Leads stakeholder interviews and day-long workshops to align teams and design new product development processes."},{"name":"Pricing research","description":"Combines qualitative interviews and CATI surveys (examples: 15 interviews and 375 respondents) to measure value and willingness to pay."},{"name":"Brand awareness research","description":"Recruits representative samples and large quantitative cohorts, including studies of ~700 decision-makers, to assess awareness."},{"name":"Brand tracking research","description":"Implements ongoing trackers built from facilitated interviews, including studies with ~250 senior decision-maker interviews, to monitor brand shifts."},{"name":"B2B customer journey mapping","description":"Maps buying journeys using stakeholder and customer interviews plus workshops to identify decision triggers and handoffs."},{"name":"Customer experience programs","description":"Designs ongoing programs that combine qualitative interviews and surveys, including CATI samples, to track customer experience and adoption."}],"proofPoints":[{"title":"Supply Chain Services Company Targets Growth in Healthcare Sector","url":"https://www.werkinsight.com/case-studies/supply-chain-services-company-targets-growth-in-healthcare-sector/","metric":"We conducted 250 facilitated interviews with senior decision-makers for large hospitals and healthcare systems.","summary":"Conducted 250 facilitated interviews with senior decision-makers at large hospitals and healthcare systems."},{"title":"US Construction Company Designs a New Product Development Process","url":"https://www.werkinsight.com/case-studies/construction-materials-company-designs-product-development-process/","metric":"We conducted over 5 stakeholder interviews and a day-long workshop to create an innovation roadmap.","summary":"Conducted over 5 stakeholder interviews and a day-long workshop to create an innovation roadmap."},{"title":"How Much Are Sustainable Tires Worth to Fleet Managers?","url":"https://www.werkinsight.com/case-studies/tire-pricing-study/","metric":"We surveyed 375 fleet decision-makers and ran 15 qualitative interviews to assess willingness to pay.","summary":"Surveyed 375 fleet decision-makers and ran 15 qualitative interviews to assess willingness to pay."},{"title":"Fintech Company Launches New Product for Large Financial Institutions","url":"https://www.werkinsight.com/case-studies/intech-company-launches-new-product-for-large-financial-institutions/","metric":"We interviewed over 700 decision-makers across 18 countries and 4 continents to test product concepts.","summary":"Interviewed over 700 decision-makers across 18 countries and 4 continents to test product concepts."},{"title":"Software Company Grows Brand Awareness in Competitive Market","url":"https://www.werkinsight.com/case-studies/software-company-grows-its-brand-equity/","metric":"We interviewed 300 developers to benchmark the software company’s brand equity.","summary":"Interviewed 300 developers to benchmark the software company’s brand equity."},{"title":"Professional Services Firm Benchmarks AI Adoption among Competitors","url":"https://www.werkinsight.com/case-studies/professional-services-firm-benchmarks-ai-adoption-among-competitors/","metric":"We conducted 15 qualitative interviews, including 8 with Big Four executives across the top 25 accountancy firms.","summary":"Conducted 15 qualitative interviews, including 8 with Big Four executives across the top 25 accountancy firms."}],"industries":[{"slug":"technology","label":"Technology","hubUrl":"https://haycion.com/advisors/industry/technology"},{"slug":"it-services","label":"IT Services","hubUrl":"https://haycion.com/advisors/industry/it-services"},{"slug":"manufacturing","label":"Manufacturing","hubUrl":"https://haycion.com/advisors/industry/manufacturing"},{"slug":"construction","label":"Construction","hubUrl":"https://haycion.com/advisors/industry/construction"},{"slug":"financial-services","label":"Financial Services","hubUrl":"https://haycion.com/advisors/industry/financial-services"},{"slug":"fintech","label":"Fintech","hubUrl":"https://haycion.com/advisors/industry/fintech"},{"slug":"professional-services","label":"Professional Services","hubUrl":"https://haycion.com/advisors/industry/professional-services"},{"slug":"transportation","label":"Transportation","hubUrl":"https://haycion.com/advisors/industry/transportation"}],"notableClients":[],"certifications":[],"faq":[]}