{"schemaVersion":2,"listingUrl":"https://haycion.com/advisors/walkersands-com","markdownUrl":"https://haycion.com/advisors/walkersands-com.md","jsonUrl":"https://haycion.com/advisors/walkersands-com.json","name":"Walker Sands","headline":"Full‑service B2B marketing and PR agency that drives measurable business outcomes for growth‑stage and enterprise B2B companies.","firmType":"Agency","website":"https://www.walkersands.com","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm"},"updatedAt":"2026-10-15T23:37:26.965Z","extractedAt":"2026-10-15T23:36:26.493Z","dateLine":{"kind":"checked","date":"2026-10-15T23:36:26.493Z"},"about":"Turning original insight into measurable commercial results defines Walker Sands' approach; the firm uses research-backed narratives and tightly measured, multi-channel programs to shift market perception and accelerate pipeline, evidenced by a multi-year Sophos program that increased top-tier coverage by 71%.","intro":"Builds research-led marketing and PR programs that connect reputation to revenue, evidenced by a Sophos program that increased top-tier coverage by 71%.","titlePhrase":"B2B Marketing & PR Agency","agentUrl":"https://nowen.ai/agents/walkersands-com","contactUrl":"https://haycion.com/advisors/walkersands-com/contact","boonFrontDoor":{"url":"https://boon.ai/agents/walkersands-com","label":"Send Walker Sands a request on Boon","sub":"Boon forwards it to Walker Sands and invites them to reply."},"facts":[{"label":"Engagement models","value":"Agency of record, Project, Retainer"},{"label":"Founded","value":"2001"},{"label":"Works in","value":"United States, North America"}],"idealClient":{"stages":["Series A","Series B and later","Enterprise"],"sizes":["51 to 200 people","201 to 1,000 people","More than 1,000 people"]},"fit":{"goodFit":["A Series A startup, a Series B or later company or an enterprise with 51 to 200 people, 201 to 1,000 people or More than 1,000 people","In technology, cloud + IT services, cybersecurity, fintech / financial services, marketing technology, retail + e-commerce, healthcare or professional services","Based in the United States or North America"],"engagement":[{"label":"Agency of record","definition":"The firm owns one function's ongoing work for you."},{"label":"Project","definition":"A defined scope with one outcome."},{"label":"Retainer","definition":"Ongoing work on a recurring basis."}]},"specialisms":[{"slug":"go-to-market-strategy","label":"Go-to-market strategy","hubUrl":"https://haycion.com/advisors/specialism/go-to-market-strategy"},{"slug":"brand-and-positioning","label":"Brand and positioning","hubUrl":"https://haycion.com/advisors/specialism/brand-and-positioning"},{"slug":"pr-and-communications","label":"PR and communications","hubUrl":"https://haycion.com/advisors/specialism/pr-and-communications"},{"slug":"seo-and-content","label":"SEO and content","hubUrl":"https://haycion.com/advisors/specialism/seo-and-content"},{"slug":"revenue-operations","label":"Revenue operations","hubUrl":"https://haycion.com/advisors/specialism/revenue-operations"}],"services":[{"name":"Outcome‑based marketing strategy (OBM)","description":"Client teams set measurable business goals and receive a prioritized marketing plan tied to outcomes and pipeline."},{"name":"Public relations & thought leadership programs","description":"Clients engage in multi-year media and messaging programs designed to shift perception and increase top-tier coverage, as with Sophos."},{"name":"Content strategy & original research","description":"Clients commission original research and content series to create narrative assets and fuel data-driven campaigns like Entrust's."},{"name":"Brand strategy & creative identity","description":"Clients undertake multi-channel brand work to reposition products and shift industry perception, as in the Aptos relaunch."},{"name":"Digital marketing, paid media & SEO/GEO","description":"Clients implement combined paid and SEO approaches to improve paid and organic performance, modeled on Sendbird's case study."},{"name":"Revenue operations & CRM implementation","description":"Clients align sales and marketing systems and CRM to convert marketing activity into measurable revenue outcomes."}],"proofPoints":[{"title":"Sophos Leverages PR to Advance Cybersecurity Leadership Position","url":"https://www.walkersands.com/work/sophos-leverages-pr-to-advance-cybersecurity-leadership-position/","metric":"Sophos increased top-tier coverage by 71% and SOV by 8% as a result of Walker Sands’ PR initiatives.","client":"Sophos","summary":"Sophos increased top-tier coverage by 71% and share of voice by 8% as a result of Walker Sands’ PR initiatives."},{"title":"Entrust Disrupts the Payments Industry With Data-Driven Campaign","url":"https://www.walkersands.com/work/entrust-disrupts-the-payments-industry-with-data-driven-campaign/","client":"Entrust","summary":"Helped Entrust disrupt the payments industry with a data-driven campaign."},{"title":"Aptos Challenges Industry Perception with Multi-Channel Brand Campaign","url":"https://www.walkersands.com/work/aptos-challenges-industry-perception-with-multi-channel-brand-campaign/","client":"Aptos","summary":"Challenged industry perception for Aptos with a multi-channel brand campaign."},{"title":"Sendbird Paid and SEO Strategy","url":"https://www.walkersands.com/work/sendbird-paid-and-seo-strategy/","client":"Sendbird","summary":"Delivered paid and SEO strategy for Sendbird."},{"title":"Strategic PR Elevates Loop as Leader in the Competitive E-commerce Returns Space","url":"https://www.walkersands.com/work/strategic-pr-elevates-loop-as-leader-in-the-competitive-e-commerce-returns-space/","client":"Loop","summary":"Elevated Loop's leadership position in the e-commerce returns space through strategic PR."}],"industries":[{"slug":"technology","label":"Technology","hubUrl":"https://haycion.com/advisors/industry/technology"},{"slug":"cloud-it-services","label":"Cloud + IT Services","hubUrl":"https://haycion.com/advisors/industry/cloud-it-services"},{"slug":"cybersecurity","label":"Cybersecurity","hubUrl":"https://haycion.com/advisors/industry/cybersecurity"},{"slug":"fintech-financial-services","label":"Fintech / Financial Services","hubUrl":"https://haycion.com/advisors/industry/fintech-financial-services"},{"slug":"marketing-technology","label":"Marketing Technology","hubUrl":"https://haycion.com/advisors/industry/marketing-technology"},{"slug":"retail-e-commerce","label":"Retail + E-commerce","hubUrl":"https://haycion.com/advisors/industry/retail-e-commerce"},{"slug":"healthcare","label":"Healthcare","hubUrl":"https://haycion.com/advisors/industry/healthcare"},{"slug":"professional-services","label":"Professional Services","hubUrl":"https://haycion.com/advisors/industry/professional-services"}],"notableClients":["Sophos","Entrust","Aptos","Sendbird","commercetools"],"certifications":[],"faq":[]}