{"schemaVersion":2,"listingUrl":"https://haycion.com/advisors/vivaldigroup-com","markdownUrl":"https://haycion.com/advisors/vivaldigroup-com.md","jsonUrl":"https://haycion.com/advisors/vivaldigroup-com.json","name":"Vivaldi Group","headline":"Global brand strategy and transformation consultancy helping organizations reinvent brands, products and customer experiences.","firmType":"Consultancy","website":"https://vivaldigroup.com","location":"New York, New York, United States","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm"},"updatedAt":"2026-10-15T23:36:28.927Z","extractedAt":"2026-10-15T23:35:09.573Z","dateLine":{"kind":"checked","date":"2026-10-15T23:35:09.573Z"},"about":"Blending brand strategy with enterprise transformation, Vivaldi Group is known for shifting organizations from product-centric to brand-led and for designing customer-first digital experiences. Buyers hire them to reposition brands, modernize identity and execute large-scale digital launches. Proof includes leading McGraw Hill’s new master brand narrative and visual identity and supporting the Sharpen product launch.","intro":"Helps organizations reposition brands and launch customer-first digital programs; doubled TrueBlue’s stock price after unifying five acquired businesses under one brand architecture.","titlePhrase":"Brand Transformation Consultancy","agentUrl":"https://nowen.ai/agents/vivaldigroup-com","contactUrl":"https://haycion.com/advisors/vivaldigroup-com/contact","boonFrontDoor":{"url":"https://boon.ai/agents/vivaldigroup-com","label":"Send Vivaldi Group a request on Boon","sub":"Boon forwards it to Vivaldi Group and invites them to reply."},"facts":[{"label":"Engagement models","value":"Project, Retainer, Productized service"},{"label":"Founded","value":"1999"},{"label":"Languages","value":"English, Deutsch, Español, Français"},{"label":"Works in","value":"Global, North America, United States, Europe, United Kingdom, Latin America, Asia Pacific"}],"idealClient":{"stages":["Series B and later","Established business","Enterprise"],"sizes":["201 to 1,000 people","More than 1,000 people"]},"fit":{"goodFit":["A Series B or later company, an established business or an enterprise with 201 to 1,000 people or More than 1,000 people","In technology, software, digital platforms, financial services, healthcare, manufacturing, consumer brands or retail","Based anywhere: they work globally"],"engagement":[{"label":"Project","definition":"A defined scope with one outcome."},{"label":"Retainer","definition":"Ongoing work on a recurring basis."},{"label":"Productized service","definition":"A fixed package with a set scope and price."}]},"specialisms":[{"slug":"brand-and-positioning","label":"Brand and positioning","hubUrl":"https://haycion.com/advisors/specialism/brand-and-positioning"},{"slug":"marketing-strategy","label":"Marketing strategy","hubUrl":"https://haycion.com/advisors/specialism/marketing-strategy"},{"slug":"ai-adoption","label":"AI adoption","hubUrl":"https://haycion.com/advisors/specialism/ai-adoption"},{"slug":"technology-and-data","label":"Technology and data","hubUrl":"https://haycion.com/advisors/specialism/technology-and-data"},{"slug":"digital-transformation","label":"Digital transformation","hubUrl":"https://haycion.com/advisors/specialism/digital-transformation"}],"services":[{"name":"Business strategy & transformation","description":"Client provides strategic priorities and operational context; Vivaldi drives brand-led business transformation demonstrated at McGraw Hill and American Express."},{"name":"Brand strategy & identity","description":"Client supplies brand challenges and audience insights; Vivaldi repositions brands and modernizes identity as it did for Birkenstock and McGraw Hill."},{"name":"AI & emerging technology strategy","description":"Client shares technology ambitions and data constraints; Vivaldi maps AI adoption and emerging tech to customer and product use cases."},{"name":"Digital products & platforms","description":"Client provides product goals and user needs; Vivaldi designs digital customer experiences and platforms, evidenced by the Samsung mobile retail work and Sharpen launch."},{"name":"Marketing strategy & acceleration","description":"Client outlines go-to-market goals and marketing constraints; Vivaldi builds marketing and growth programs to accelerate brand-led growth as with CapIntel and Birkenstock."},{"name":"Connected commerce & omnichannel experience","description":"Client defines retail and commerce challenges; Vivaldi creates integrated omnichannel and mobile retail experiences exemplified by Samsung."},{"name":"Organizational enablement & cultural transformation","description":"Client provides organizational structure and workforce priorities; Vivaldi designs enablement and employee engagement programs like American Express’s customer-first commercial system."},{"name":"Go-to-market & brand acceleration","description":"Client shares product launches and market targets; Vivaldi delivers brand positioning, customer journey mapping and go-to-market support as for the neoBank and McGraw Hill."}],"proofPoints":[{"title":"TrueBlue stock price outcome","url":"https://vivaldigroup.com/work/how-vivaldis-brand-strategy-doubled-trueblues-stock-price/","metric":"2x TrueBlue’s stock price after five acquired businesses were unified under one brand architecture.","client":"TrueBlue","summary":"Doubled TrueBlue's stock price after five acquired businesses were unified under one brand architecture."},{"title":"SoundHound AI market cap impact","url":"https://vivaldigroup.com/work/how-vivaldi-helped-soundhound-ai-achieve-an-8-billion-market-cap-impact/","metric":"$8B SoundHound AI market cap increase in the ten weeks after its new positioning went to market.","client":"SoundHound AI","summary":"Achieved an $8B market cap increase for SoundHound AI in the ten weeks after its new positioning went to market."},{"title":"American Express Blue Card performance","url":"https://vivaldigroup.com/work/how-vivaldi-defined-the-positioning-strategy-for-american-express-blue-card/","metric":"25%+ increase in card usage and revenue per customer for the American Express Blue Card.","client":"American Express Blue Card","summary":"Delivered a 25%+ increase in card usage and revenue per customer for the American Express Blue Card."},{"title":"Renault UK campaign sales","url":"https://vivaldigroup.com/work/helping-the-uk-fall-in-love-with-renault-again/","metric":"1,100+ cars sold attributed to a single Renault UK campaign after 18 months of always-on content and activation.","client":"Renault UK","summary":"Attributed 1,100+ car sales to a single Renault UK campaign after 18 months of always-on content and activation."},{"title":"Current brand awareness lift","url":"https://vivaldigroup.com/work/finding-focus-for-a-neobank/","metric":"23%+ increase in brand awareness for Current from a purpose, position and demand-first go-to-market strategy.","client":"Current","summary":"Lifted Current's brand awareness by 23%+ from a purpose, position and demand-first go-to-market strategy."},{"title":"Hyundai search lift","url":"https://vivaldigroup.com/work/how-we-drove-a-car-with-the-power-of-our-minds/","metric":"58% increase in searches for Hyundai during the campaign built on the brand’s own core values.","client":"Hyundai","summary":"Increased searches for Hyundai by 58% during the campaign built on the brand's core values."}],"industries":[{"slug":"technology","label":"Technology","hubUrl":"https://haycion.com/advisors/industry/technology"},{"slug":"software","label":"Software","hubUrl":"https://haycion.com/advisors/industry/software"},{"slug":"digital-platforms","label":"Digital Platforms","hubUrl":"https://haycion.com/advisors/industry/digital-platforms"},{"slug":"financial-services","label":"Financial Services","hubUrl":"https://haycion.com/advisors/industry/financial-services"},{"slug":"healthcare","label":"Healthcare","hubUrl":"https://haycion.com/advisors/industry/healthcare"},{"slug":"manufacturing","label":"Manufacturing","hubUrl":"https://haycion.com/advisors/industry/manufacturing"},{"slug":"consumer-brands","label":"Consumer Brands","hubUrl":"https://haycion.com/advisors/industry/consumer-brands"},{"slug":"retail","label":"Retail","hubUrl":"https://haycion.com/advisors/industry/retail"}],"notableClients":["McGraw Hill","Birkenstock","Samsung","American Express","Pfizer","CapIntel","Takeda","BayWa r.e.","Four Roses"],"certifications":[],"faq":[]}