{"schemaVersion":2,"listingUrl":"https://haycion.com/advisors/theb2bplaybook-com","markdownUrl":"https://haycion.com/advisors/theb2bplaybook-com.md","jsonUrl":"https://haycion.com/advisors/theb2bplaybook-com.json","name":"The B2B Playbook","headline":"Helps small to mid-sized B2B teams build revenue-focused demand generation systems and train revenue leaders","firmType":"Advisory firm","website":"https://theb2bplaybook.com","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm"},"updatedAt":"2026-10-15T16:37:09.582Z","extractedAt":"2026-10-02T03:12:07.676Z","dateLine":{"kind":"checked","date":"2026-10-02T03:12:07.676Z"},"about":"Building revenue-focused demand engines that shift pipeline attribution to marketing, The B2B Playbook is hired to turn uneven lead flow into predictable, revenue-aligned programs and to train revenue leaders to operate them. Its approach blends hands-on implementation with cohort training and consultancy, proven when a demand engine built in The B2B Incubator generated 70% of RIVET’s pipeline from marketing.","intro":"Designs and implements demand programs and trains revenue leaders; one program generated 70% of RIVET’s pipeline from marketing.","titlePhrase":"B2B Demand Generation Advisory","publishedPricing":"Courses from $497 USD; Virtual Events Course $2,500 USD (first seat) / $2,000 per additional; B2B Marketing Consultant: one-time setup $2,750 USD; Monthly advisory $1,150 USD.","agentUrl":"https://nowen.ai/agents/theb2bplaybook-com","contactUrl":"https://haycion.com/advisors/theb2bplaybook-com/contact","boonFrontDoor":{"url":"https://boon.ai/agents/theb2bplaybook-com","label":"Send The B2B Playbook a request on Boon","sub":"Boon forwards it to The B2B Playbook and invites them to reply."},"facts":[{"label":"Engagement models","value":"Workshop or training, Project, Retainer"},{"label":"Works in","value":"Global"}],"idealClient":{"stages":["Bootstrapped","Seed","Series A","Series B and later","Established business"],"sizes":["11 to 50 people","51 to 200 people"]},"fit":{"goodFit":["A bootstrapped company, a seed-stage startup, a Series A startup, a Series B or later company or an established business with 11 to 50 people or 51 to 200 people","In B2B SaaS, software, professional services or construction","Based anywhere: they work globally"],"engagement":[{"label":"Workshop or training","definition":"Sessions that teach your team a method or a skill."},{"label":"Project","definition":"A defined scope with one outcome."},{"label":"Retainer","definition":"Ongoing work on a recurring basis."}]},"specialisms":[{"slug":"demand-generation","label":"Demand generation","hubUrl":"https://haycion.com/advisors/specialism/demand-generation"},{"slug":"marketing-strategy","label":"Marketing strategy","hubUrl":"https://haycion.com/advisors/specialism/marketing-strategy"},{"slug":"brand-and-positioning","label":"Brand and positioning","hubUrl":"https://haycion.com/advisors/specialism/brand-and-positioning"},{"slug":"product-marketing","label":"Product marketing","hubUrl":"https://haycion.com/advisors/specialism/product-marketing"},{"slug":"revenue-operations","label":"Revenue operations","hubUrl":"https://haycion.com/advisors/specialism/revenue-operations"}],"services":[{"name":"Demand Generation Agency","description":"Builds revenue-focused demand programs and systems for small to mid-sized B2B teams to create predictable, marketing-sourced pipeline."},{"name":"LinkedIn Ads Management","description":"Executes LinkedIn advertising as part of paid media to drive B2B lead generation within broader demand programs."},{"name":"Platform Paid Media (Meta, Google, X, TikTok, Reddit)","description":"Runs paid media across Meta, Google, X, TikTok and Reddit; Meta work delivered a 3× ROI for Leadwave including fees."},{"name":"B2B Marketing Consulting","description":"Aligns marketing strategy, brand positioning and revenue operations to convert inconsistent lead flow into revenue-aligned programs."},{"name":"Playbook University — Cohort & On-demand Training","description":"Delivers cohort and on-demand training through Playbook University, which has upskilled 315+ graduates from 300+ companies."},{"name":"CRO School — Revenue Alignment Implementation","description":"Implements revenue alignment practices alongside CRO School training, which has produced 100+ graduates with a 5.0★ rating."},{"name":"Content Repurposing Course","description":"Teaches teams how to repurpose content for demand programs through structured course modules and practical exercises."},{"name":"Virtual Events Course","description":"Teaches best practices for planning and running virtual events as part of B2B demand and engagement programs."}],"proofPoints":[{"title":"demand engine built in The B2B Incubator","url":"https://theb2bplaybook.com/case-study-rivet-demand-gen-program-that-drives-80-of-pipeline","metric":"70% of pipeline is marketing-sourced after the program","client":"RIVET","summary":"70% of pipeline was marketing-sourced after the program."},{"title":"student outcomes","url":"https://theb2bplaybook.com/demand-generation-course","metric":"315+ graduates · 5.0★ average rating","client":"Demand Generation Course","summary":"315+ graduates and a 5.0★ average rating."},{"title":"upskilling reach","url":"https://theb2bplaybook.com/courses","metric":"315+ graduates from 300+ companies","client":"Playbook University","summary":"315+ graduates from 300+ companies."},{"title":"Meta Ads Agency — Leadwave paid media result","url":"https://theb2bplaybook.com/b2b-meta-ads-agency","metric":"3× ROI (including our fees) reported for Leadwave","client":"Leadwave","summary":"3× ROI including our fees was reported for Leadwave."},{"title":"revenue leader outcomes","url":"https://theb2bplaybook.com/cro-school","metric":"100+ graduates · 5.0★ rating","client":"CRO School","summary":"100+ graduates and a 5.0★ rating."}],"industries":[{"slug":"b2b-saas","label":"B2B SaaS","hubUrl":"https://haycion.com/advisors/industry/b2b-saas"},{"slug":"software","label":"Software","hubUrl":"https://haycion.com/advisors/industry/software"},{"slug":"professional-services","label":"Professional Services","hubUrl":"https://haycion.com/advisors/industry/professional-services"},{"slug":"construction","label":"Construction","hubUrl":"https://haycion.com/advisors/industry/construction"}],"notableClients":["RIVET","Leadwave","BreakingB2B","KS Media","Clipboard","Revela"],"certifications":[],"faq":[]}