{"schemaVersion":2,"listingUrl":"https://haycion.com/advisors/technicalseo-com","markdownUrl":"https://haycion.com/advisors/technicalseo-com.md","jsonUrl":"https://haycion.com/advisors/technicalseo-com.json","name":"Merkle","headline":"Helps marketers and clients improve search performance with data-driven technical SEO insights, tools and content.","firmType":"Agency","website":"https://technicalseo.com","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm"},"updatedAt":"2026-10-15T22:07:53.326Z","extractedAt":"2026-10-15T22:07:02.859Z","dateLine":{"kind":"checked","date":"2026-10-15T22:07:02.859Z"},"about":"Known for turning search data into prioritized fixes, Merkle is hired to recover and scale organic visibility for complex sites. Its approach pairs measurement with rapid markup and linking changes; product structured-data corrections have refreshed rich results within 24 hours and work for Avocados From Mexico produced a 137% sustained organic traffic increase.","intro":"Diagnoses and fixes technical search problems for complex sites; Merkle launched TechnicalSEO.com in April 2015.","titlePhrase":"Search Performance Agency","agentUrl":"https://nowen.ai/agents/technicalseo-com","contactUrl":"https://haycion.com/advisors/technicalseo-com/contact","boonFrontDoor":{"url":"https://boon.ai/agents/technicalseo-com","label":"Send Merkle a request on Boon","sub":"Boon forwards it to Merkle and invites them to reply."},"facts":[{"label":"Founded","value":"2015"}],"idealClient":{"stages":[],"sizes":[]},"fit":{"goodFit":["In e-commerce, retail or publishing"],"engagement":[]},"specialisms":[{"slug":"seo-and-content","label":"SEO and content","hubUrl":"https://haycion.com/advisors/specialism/seo-and-content"},{"slug":"technology-and-data","label":"Technology and data","hubUrl":"https://haycion.com/advisors/specialism/technology-and-data"},{"slug":"marketing-strategy","label":"Marketing strategy","hubUrl":"https://haycion.com/advisors/specialism/marketing-strategy"}],"services":[{"name":"Technical SEO tools & diagnostics","description":"Access data-driven diagnostics and tool output that pinpoint crawl, markup and structured-data issues on the client's site."},{"name":"Technical SEO research & content","description":"Commission topical research and content plans informed by data, as used to help Avocados From Mexico achieve 137% organic traffic growth."},{"name":"Presentations & conference materials","description":"Receive presentation-ready decks and conference materials built from holiday shopping analyses and industry interviews."},{"name":"Webinars, podcasts & training content","description":"Contract webinar, podcast and training content created from the SEO in the Lab interview series and accompanying episode notes."},{"name":"Technical SEO checklists & audits for eCommerce","description":"Get practical eCommerce checklists and audits for crawlability, site structure and product markup, including structured-data fixes that restored rich result eligibility."}],"proofPoints":[{"title":"YouTube video organic performance case","url":"https://technicalseo.com/insights/blog/youtube-videos-seo/","metric":"Video result impressions increased 436% and video result clicks improved +353%.","summary":"Video result impressions increased 436% and video result clicks improved 353%."},{"title":"Recipe structured data impact","url":"https://technicalseo.com/insights/blog/recipe-structured-data-seo/","metric":"After recipe schema removal, clicks on mobile dropped 51% and clicks on desktop decreased 18%.","summary":"After recipe schema removal, clicks on mobile dropped 51% and clicks on desktop decreased 18%."},{"title":"TechnicalSEO.com launch","url":"https://technicalseo.com/insights/blog/welcome/","metric":"Merkle first launched TechnicalSEO.com in April of 2015.","summary":"Merkle first launched TechnicalSEO.com in April of 2015."}],"industries":[{"slug":"e-commerce","label":"E-commerce","hubUrl":"https://haycion.com/advisors/industry/e-commerce"},{"slug":"retail","label":"Retail","hubUrl":"https://haycion.com/advisors/industry/retail"},{"slug":"publishing","label":"Publishing","hubUrl":"https://haycion.com/advisors/industry/publishing"}],"notableClients":["Avocados From Mexico","DICK'S Sporting Goods","Wayfair","REI","American Eagle"],"certifications":[],"faq":[]}