{"schemaVersion":2,"listingUrl":"https://haycion.com/advisors/soundcartel-com-au","markdownUrl":"https://haycion.com/advisors/soundcartel-com-au.md","jsonUrl":"https://haycion.com/advisors/soundcartel-com-au.json","name":"SoundCartel","headline":"Australia’s full-service podcast production agency helping brands and thought leaders reach audiences with end-to-end audio content.","firmType":"Agency","website":"https://soundcartel.com.au","location":"Hawthorn East, Victoria, Australia","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm"},"updatedAt":"2026-10-15T16:27:38.154Z","extractedAt":"2026-09-19T18:06:57.978Z","dateLine":{"kind":"checked","date":"2026-09-19T18:06:57.978Z"},"about":"Audience-first storytelling and disciplined production workflows distinguish SoundCartel, making it a practical partner for organisations that need to translate expertise and brand narratives into regularly published podcast series. Their approach moves teams from ad hoc recordings to consistent, strategically aligned audio programs using structured editorial processes and repeatable workflows to make publishing sustainable and measurable.","intro":"Builds and runs strategic podcast programs for brands, delivering editorial, production and distribution to establish a consistent, audience-focused audio presence.","titlePhrase":"Branded Podcast Production Agency","agentUrl":"https://nowen.ai/agents/soundcartel-com-au","contactUrl":"https://haycion.com/advisors/soundcartel-com-au/contact","boonFrontDoor":{"url":"https://boon.ai/agents/soundcartel-com-au","label":"Send SoundCartel a request on Boon","sub":"Boon forwards it to SoundCartel and invites them to reply."},"facts":[{"label":"Engagement models","value":"Project, Retainer, Outsourced team, Agency of record"},{"label":"Works in","value":"Australia and New Zealand"}],"idealClient":{"stages":["Established business","Enterprise"],"sizes":[]},"fit":{"goodFit":["An established business or an enterprise","In government or nonprofit","Based in Australia and New Zealand"],"engagement":[{"label":"Project","definition":"A defined scope with one outcome."},{"label":"Retainer","definition":"Ongoing work on a recurring basis."},{"label":"Outsourced team","definition":"The firm's people run delivery alongside yours."},{"label":"Agency of record","definition":"The firm owns one function's ongoing work for you."}]},"specialisms":[{"slug":"brand-and-positioning","label":"Brand and positioning","hubUrl":"https://haycion.com/advisors/specialism/brand-and-positioning"},{"slug":"marketing-strategy","label":"Marketing strategy","hubUrl":"https://haycion.com/advisors/specialism/marketing-strategy"},{"slug":"seo-and-content","label":"SEO and content","hubUrl":"https://haycion.com/advisors/specialism/seo-and-content"},{"slug":"technology-and-data","label":"Technology and data","hubUrl":"https://haycion.com/advisors/specialism/technology-and-data"},{"slug":"pr-and-communications","label":"PR and communications","hubUrl":"https://haycion.com/advisors/specialism/pr-and-communications"}],"services":[{"name":"Podcast strategy","description":"Client defines objectives, audience and key messages to shape seasons, formats and publishing cadence."},{"name":"Scripting & editorial","description":"Client provides subject matter, approves episode outlines and gives input on tone to guide scripts and structure."},{"name":"Guest sourcing & production coordination","description":"Client supplies target guest profiles and availability while approving invitations and interview briefs."},{"name":"Recording & studio production","description":"Client arranges participant schedules and attends studio or remote sessions for interviews and quality checks."},{"name":"Post-production & audio editing","description":"Client reviews edits, provides feedback on mixes and signs off final episode masters and metadata."},{"name":"Launch & distribution","description":"Client approves launch timing and promotional assets and confirms distribution channels and hosting details."},{"name":"Analytics & measurement","description":"Client sets success metrics and reviews audience, download and engagement reports to inform future content."},{"name":"Ongoing marketing support & branded identity","description":"Client supplies brand guidelines and collaborates on promotional marketing, repurposing assets and identity work."}],"proofPoints":[],"industries":[{"slug":"government","label":"Government","hubUrl":"https://haycion.com/advisors/industry/government"},{"slug":"nonprofit","label":"Nonprofit","hubUrl":"https://haycion.com/advisors/industry/nonprofit"}],"notableClients":[],"certifications":[],"faq":[]}