{"schemaVersion":2,"listingUrl":"https://haycion.com/advisors/softwareequity-com","markdownUrl":"https://haycion.com/advisors/softwareequity-com.md","jsonUrl":"https://haycion.com/advisors/softwareequity-com.json","name":"SEG Capital Advisors, LLC","headline":"Software-focused M&A advisor helping B2B software and SaaS companies maximize value","firmType":"Advisory firm","website":"https://softwareequity.com","location":"Encinitas, CA, United States","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm"},"updatedAt":"2026-10-15T16:21:11.969Z","extractedAt":"2026-09-19T18:06:00.050Z","dateLine":{"kind":"checked","date":"2026-09-19T18:06:00.050Z"},"about":"A data-first translator of technical performance into buyer-ready narratives. Hired to clarify ambiguous value and reduce information asymmetry before exits, the firm fuses product and performance analytics with investor-focused storytelling to sharpen valuation and negotiation outcomes. It prioritizes measurable preparation over presentation and converts metrics into clear, transaction-oriented decisions.","intro":"Helps B2B software companies turn product and performance data into investor-ready analysis to improve valuation and negotiation outcomes.","titlePhrase":"SaaS M&A Advisory Firm","agentUrl":"https://nowen.ai/agents/softwareequity-com","contactUrl":"https://haycion.com/advisors/softwareequity-com/contact","boonFrontDoor":{"url":"https://boon.ai/agents/softwareequity-com","label":"Send SEG Capital Advisors, LLC a request on Boon","sub":"Boon forwards it to SEG Capital Advisors, LLC and invites them to reply."},"facts":[{"label":"Engagement models","value":"Project, Retainer, Productized service"},{"label":"Works in","value":"United States, North America"}],"idealClient":{"stages":["Series A","Series B and later","Established business","Enterprise"],"sizes":["51 to 200 people","201 to 1,000 people","More than 1,000 people"]},"fit":{"goodFit":["A Series A startup, a Series B or later company, an established business or an enterprise with 51 to 200 people, 201 to 1,000 people or More than 1,000 people","In B2B software, SaaS, private equity or technology","Based in the United States or North America"],"engagement":[{"label":"Project","definition":"A defined scope with one outcome."},{"label":"Retainer","definition":"Ongoing work on a recurring basis."},{"label":"Productized service","definition":"A fixed package with a set scope and price."}]},"specialisms":[{"slug":"m-and-a-advisory","label":"M&A advisory","hubUrl":"https://haycion.com/advisors/specialism/m-and-a-advisory"},{"slug":"market-research","label":"Market research","hubUrl":"https://haycion.com/advisors/specialism/market-research"},{"slug":"competitive-intelligence","label":"Competitive intelligence","hubUrl":"https://haycion.com/advisors/specialism/competitive-intelligence"},{"slug":"fundraising-and-investor-readiness","label":"Fundraising and investor readiness","hubUrl":"https://haycion.com/advisors/specialism/fundraising-and-investor-readiness"},{"slug":"technology-and-data","label":"Technology and data","hubUrl":"https://haycion.com/advisors/specialism/technology-and-data"}],"services":[{"name":"SEG SaaS M&A Deal Database","description":"Client gains access to transaction records and benchmarks for SaaS deals to inform valuation and sourcing decisions."},{"name":"SEG SaaS Index","description":"Offers periodic benchmarks and trend data tracking SaaS sector performance for comparative analysis."},{"name":"SEG Market Maps","description":"Creates visual market maps of competitors and segments so clients can spot positioning and whitespace."},{"name":"SEG SaaS Scorecard","description":"Scores product, growth and financial signals into a standardized rating clients use to assess acquirability."},{"name":"M&A Advisory Services","description":"Guides clients through preparation, negotiation and execution of exits with valuation support and deal structuring advice."}],"proofPoints":[],"industries":[{"slug":"b2b-software","label":"B2B Software","hubUrl":"https://haycion.com/advisors/industry/b2b-software"},{"slug":"saas","label":"SaaS","hubUrl":"https://haycion.com/advisors/industry/saas"},{"slug":"private-equity","label":"Private Equity","hubUrl":"https://haycion.com/advisors/industry/private-equity"},{"slug":"technology","label":"Technology","hubUrl":"https://haycion.com/advisors/industry/technology"}],"notableClients":[],"certifications":[],"faq":[]}