{"schemaVersion":2,"listingUrl":"https://haycion.com/advisors/smashbrand-com","markdownUrl":"https://haycion.com/advisors/smashbrand-com.md","jsonUrl":"https://haycion.com/advisors/smashbrand-com.json","name":"SmashBrand LLC","headline":"Data-driven brand and packaging agency helping CPG/FMCG brands drive measurable in-market sales","firmType":"Agency","website":"https://www.smashbrand.com","location":"Boise, Idaho, United States","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm"},"updatedAt":"2026-10-15T16:26:20.261Z","extractedAt":"2026-09-19T18:05:05.694Z","dateLine":{"kind":"checked","date":"2026-09-19T18:05:05.694Z"},"about":"Known for turning consumer insights and sales data into brand and packaging decisions that drive measurable in-market sales, SmashBrand applies integrated strategy, design and consumer testing. Buyers hire them when creative work must be justified by its sales impact rather than aesthetics alone. The firm emphasizes evidence-based choices so design and positioning can be directly linked to purchase outcomes.","intro":"Helps CPG teams convert shopper and sales evidence into tested creative choices that improve purchase rates.","titlePhrase":"Data-Driven CPG Brand Agency","agentUrl":"https://nowen.ai/agents/smashbrand-com","contactUrl":"https://haycion.com/advisors/smashbrand-com/contact","boonFrontDoor":{"url":"https://boon.ai/agents/smashbrand-com","label":"Send SmashBrand LLC a request on Boon","sub":"Boon forwards it to SmashBrand LLC and invites them to reply."},"facts":[{"label":"Works in","value":"United States"}],"idealClient":{"stages":[],"sizes":[]},"fit":{"goodFit":["In consumer packaged goods","Based in the United States"],"engagement":[]},"specialisms":[{"slug":"brand-and-positioning","label":"Brand and positioning","hubUrl":"https://haycion.com/advisors/specialism/brand-and-positioning"},{"slug":"product-marketing","label":"Product marketing","hubUrl":"https://haycion.com/advisors/specialism/product-marketing"},{"slug":"market-research","label":"Market research","hubUrl":"https://haycion.com/advisors/specialism/market-research"},{"slug":"marketing-strategy","label":"Marketing strategy","hubUrl":"https://haycion.com/advisors/specialism/marketing-strategy"},{"slug":"pricing-and-packaging","label":"Pricing and packaging","hubUrl":"https://haycion.com/advisors/specialism/pricing-and-packaging"}],"services":[{"name":"Brand Design","description":"Delivers data-informed visual identity and packaging concepts aimed at improving in-market sales using integrated strategy and consumer insights."},{"name":"Brand Positioning","description":"Defines market role and messaging informed by sales data and consumer insights to increase relevance and drive purchase."},{"name":"Packaging Design","description":"Creates shelf-ready packaging concepts informed by consumer testing and sales data to increase purchase rates in retail and online."},{"name":"Consumer Testing","description":"Runs consumer research to validate concepts and predict their likely in-market sales performance for informed go/no-go decisions."},{"name":"Innovation & Concept Screening","description":"Filters and ranks new product and pack concepts using consumer feedback and sales criteria to prioritize launches."},{"name":"Purchase Intent Testing","description":"Measures consumers' stated likelihood to buy concepts to estimate potential sales uplift before launch."},{"name":"Copywriting & Brand Assets","description":"Produces on-pack and marketing messaging based on tested positioning to support purchase decisions and brand clarity."},{"name":"In‑store & E‑commerce Assets","description":"Delivers formatted retail and online creative assets designed to align with packaging and improve conversion across channels."}],"proofPoints":[],"industries":[{"slug":"consumer-packaged-goods","label":"Consumer Packaged Goods","hubUrl":"https://haycion.com/advisors/industry/consumer-packaged-goods"}],"notableClients":[],"certifications":[],"faq":[]}