{"schemaVersion":2,"listingUrl":"https://haycion.com/advisors/smartmail-io","markdownUrl":"https://haycion.com/advisors/smartmail-io.md","jsonUrl":"https://haycion.com/advisors/smartmail-io.json","name":"SmartMail","headline":"Data-driven eCommerce email & SMS agency that blends AI and human experts to grow DTC revenue","firmType":"Agency","website":"https://smartmail.io","location":"New York, NY, United States","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm"},"updatedAt":"2026-10-15T16:26:15.491Z","extractedAt":"2026-10-02T02:54:17.682Z","dateLine":{"kind":"checked","date":"2026-10-02T02:54:17.682Z"},"about":"Blending AI with hands-on expertise to turn email and SMS into primary revenue channels, SmartMail focuses on data-led tests and scalable flows to unlock rapid gains. They are hired to rebuild underperforming programs and migrate platforms; proof includes rebuilding GAP's program to double channel contribution and deliver a 19x email ROI and Certified Klaviyo Partner status.","intro":"Rebuilds underperforming owned marketing with data-led tests and hands-on optimization; generated 42X monthly email ROI for Nautica.","titlePhrase":"eCommerce Email & SMS Agency","agentUrl":"https://nowen.ai/agents/smartmail-io","contactUrl":"https://haycion.com/advisors/smartmail-io/contact","boonFrontDoor":{"url":"https://boon.ai/agents/smartmail-io","label":"Send SmartMail a request on Boon","sub":"Boon forwards it to SmartMail and invites them to reply."},"facts":[{"label":"Engagement models","value":"Project, Productized service, Outsourced team"},{"label":"Languages","value":"English"},{"label":"Works in","value":"Global, North America, United States"}],"idealClient":{"stages":["Bootstrapped","Seed","Series A","Series B and later","Established business","Enterprise"],"sizes":["Any company size"]},"fit":{"goodFit":["A bootstrapped company, a seed-stage startup, a Series A startup, a Series B or later company, an established business or an enterprise, of any size","In e-commerce, retail, consumer brands, marketing services or digital agencies","Based anywhere: they work globally"],"engagement":[{"label":"Project","definition":"A defined scope with one outcome."},{"label":"Productized service","definition":"A fixed package with a set scope and price."},{"label":"Outsourced team","definition":"The firm's people run delivery alongside yours."}]},"specialisms":[{"slug":"marketing-strategy","label":"Marketing strategy","hubUrl":"https://haycion.com/advisors/specialism/marketing-strategy"},{"slug":"demand-generation","label":"Demand generation","hubUrl":"https://haycion.com/advisors/specialism/demand-generation"},{"slug":"technology-and-data","label":"Technology and data","hubUrl":"https://haycion.com/advisors/specialism/technology-and-data"},{"slug":"ai-adoption","label":"AI adoption","hubUrl":"https://haycion.com/advisors/specialism/ai-adoption"},{"slug":"web-and-design","label":"Web and design","hubUrl":"https://haycion.com/advisors/specialism/web-and-design"}],"services":[{"name":"Email campaign management","description":"Client supplies assets and approvals while SmartMail executes data-driven sends using AI and human expertise, as GAP's 19x email ROI and Digital Supply's 48x show."},{"name":"Email automation & lifecycle flows","description":"Implements end-to-end lifecycle sequences and nurture paths that convert, reflected in Lee Denim's 76% rise in evergreen email revenue."},{"name":"Free email marketing audit","description":"Provides a no-cost diagnostic of email programs that uncovers quick wins and revenue gaps, as Cutting Edge Firewood's $180K in 80 days demonstrates."},{"name":"SMS marketing and integration","description":"Adds integrated text messaging to email programs, coordinating lists and sends to boost monetisation; Browze produced $1.30+ revenue per recipient."},{"name":"Email list management & growth","description":"Cleans, segments and grows subscriber databases to improve deliverability and value, mirroring Nautica's database work that produced 42x monthly email ROI."},{"name":"Custom responsive email design & templates","description":"Designs responsive templates, overlays and welcome sequences to lift conversions; Browze saw a 13.7% mobile popup conversion."},{"name":"ESP migrations & platform integrations (Klaviyo etc.)","description":"Manages platform migrations and system integrations, moving brands onto tools like Klaviyo as a Certified Klaviyo Partner."},{"name":"Klaviyo segmentation & Flow setup","description":"Builds advanced Klaviyo audiences and automated flows, leveraging certification to scale sends and revenue for clients like Lee Denim."}],"proofPoints":[{"title":"rebuild doubled email channel contribution and produced 19x ROI","url":"https://smartmail.io/case-study-gap-17-increase-in-monthly-email-revenue/","metric":"19X ROI (email)","client":"GAP","summary":"Delivered 19X ROI on email."},{"title":"turned email into a primary revenue engine (48x ROI)","url":"https://smartmail.io/case-study-digital-supply-48x-roi/","metric":"48X ROI on email spend","client":"Digital Supply","summary":"Delivered 48X ROI on email spend."},{"title":"high‑convert overlay and welcome sequence performance","url":"https://smartmail.io/case-study-browze-13-7-optin-rate/","metric":"13.7% mobile popup conversion; $1.30+ revenue per recipient","client":"Browze","summary":"Achieved 13.7% mobile popup conversion and $1.30+ revenue per recipient."},{"title":"database cleanup, flows and dynamic content produced large ROI","url":"https://smartmail.io/case-study-nautica-63-increase-in-flows-revenue/","metric":"42X ROI on monthly email revenue (reported)","client":"Nautica","summary":"Generated 42X ROI on monthly email revenue."},{"title":"pre‑approved templates and flows scaled sending and revenue","url":"https://smartmail.io/case-study-lee-73-increase-in-email-revenue/","metric":"76% increase in evergreen email revenue","client":"Lee Denim","summary":"Produced a 76% increase in evergreen email revenue."},{"title":"audits, automations and calendar produced swift revenue gains","url":"https://smartmail.io/case-study-cutting-edge-firewood-36-revenue-increase/","metric":"34% increase in revenue; $180K generated in 80 days","client":"Cutting Edge Firewood","summary":"Drove a 34% increase in revenue and $180K generated in 80 days."}],"industries":[{"slug":"e-commerce","label":"E-commerce","hubUrl":"https://haycion.com/advisors/industry/e-commerce"},{"slug":"retail","label":"Retail","hubUrl":"https://haycion.com/advisors/industry/retail"},{"slug":"consumer-brands","label":"Consumer Brands","hubUrl":"https://haycion.com/advisors/industry/consumer-brands"},{"slug":"marketing-services","label":"Marketing Services","hubUrl":"https://haycion.com/advisors/industry/marketing-services"},{"slug":"digital-agencies","label":"Digital Agencies","hubUrl":"https://haycion.com/advisors/industry/digital-agencies"}],"notableClients":["GAP","Nautica","Lee Denim","Wrangler","Lowe's","Choxi","Cutting Edge Firewood","Digital Supply","Browze"],"certifications":["Certified Klaviyo Partner"],"faq":[]}